Tony Chapman joins to unpack a listener question about consumerism, and the answer goes further than expected. Marketing used to work by getting loud and repeating itself. That's not how it works anymore, and the shift changes what it means to be a target.

Tony walks through exactly how personal a brand's pitch can get once it has enough data on a person's life, right down to specific pain points most people wouldn't expect a company to know about. The comparison Tony uses to describe the shift makes the scale of it click.

By the end, the conversation turns to whether there's any real way to push back against a system built to know a person better than they know themselves.

Topics: Tony Chapman, marketing, consumerism, data privacy, Chatter That Matters

GUEST: Tony Chapman | http://chatterthatmatters.ca

Originally aired on 2026-08-26

Tony Chapman joins to unpack a listener question about consumerism, and the answer goes further than expected. Marketing used to work by getting loud and repeating itself. That's not how it works anymore, and the shift changes what it means to be a target.
Tony walks through exactly how personal a brand's pitch can get once it has enough data on a person's life, right down to specific pain points most people wouldn't expect a company to know about. The comparison Tony uses to describe the shift makes the scale of it click.
By the end, the conversation turns to whether there's any real way to push back against a system built to know a person better than they know themselves.
Topics: Tony Chapman, marketing, consumerism, data privacy, Chatter That Matters
GUEST: Tony Chapman |<a href="http://chatterthatmatters.ca"> http://chatterthatmatters.ca</a>
Originally aired on&nbsp;2026-08-26

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.