Loyalty points are supposed to reward you for coming back. Tony Chapman helps you look beyond the balance when every brand wants a place in your wallet, a record of your spending and a chance at your next purchase. What is the reward program getting from you?

You may have points everywhere and enough to redeem almost nowhere. If more choice is meant to help, why does it leave you fumbling at the checkout? Tony connects that fatigue to a jam shop with far more options than its customers wanted.

Then there are the points you never spend. They still matter to the company, even when you have stopped thinking about them. Before you collect another handful, whose idea of loyalty is this program serving?

Topics: loyalty points, rewards programs, loyalty fatigue, consumer data, unredeemed points

GUEST: Tony Chapman | http://chatterthatmatters.ca

Originally aired on 2026-09-23

Loyalty points are supposed to reward you for coming back. Tony Chapman helps you look beyond the balance when every brand wants a place in your wallet, a record of your spending and a chance at your next purchase. What is the reward program getting from you?
You may have points everywhere and enough to redeem almost nowhere. If more choice is meant to help, why does it leave you fumbling at the checkout? Tony connects that fatigue to a jam shop with far more options than its customers wanted.
Then there are the points you never spend. They still matter to the company, even when you have stopped thinking about them. Before you collect another handful, whose idea of loyalty is this program serving?
Topics: loyalty points, rewards programs, loyalty fatigue, consumer data, unredeemed points
GUEST: Tony Chapman |<a href="http://chatterthatmatters.ca"> http://chatterthatmatters.ca</a>
Originally aired on&nbsp;2026-09-23

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.