Canadian athlete funding is worth having and both people in this conversation agree on that. What they don't agree on is whether the ask being made right now deserves to be taken seriously. Two days after Milan Cortina ended, the Canadian Olympic Committee called for more money. Jamie Ellerton's read: cheap and lazy. The last serious investment was Vancouver 2010 and Own the Podium. Everything since has been drift without a documented gap analysis or a sport-by-sport strategy to show for it.

Lindsay Broadhead's counter is structural. Investing at the elite level is one of the few places where trickle-down economics actually works. Women's hockey is the case study: fund it properly, market it properly, and you change what the sport looks like a generation down the track. Kids without extracurriculars, without access, without funded sport in schools show a direct correlation between money in and the kind of humans and communities that come out. The Olympic Committee wants a blank check. What Jamie wants is a 20-year plan with the gaps named.

Trump's State of the Union ran for an hour and forty minutes, brought up eggs again, and the markets moved on before it ended. The communicators watching it weren't tracking the content. They were tracking the format.

Topics: Canadian athlete funding, Olympic funding strategy Canada, women's sports investment, Trump State of the Union, career path curiosity

GUEST: Lindsay Broadhead | http://broadheadcomms.ca
GUEST: Jamie Ellerton | http://conaptus.com

Originally aired on 2026-02-25

Canadian athlete funding is worth having and both people in this conversation agree on that. What they don't agree on is whether the ask being made right now deserves to be taken seriously. Two days after Milan Cortina ended, the Canadian Olympic Committee called for more money. Jamie Ellerton's read: cheap and lazy. The last serious investment was Vancouver 2010 and Own the Podium. Everything since has been drift without a documented gap analysis or a sport-by-sport strategy to show for it.
Lindsay Broadhead's counter is structural. Investing at the elite level is one of the few places where trickle-down economics actually works. Women's hockey is the case study: fund it properly, market it properly, and you change what the sport looks like a generation down the track. Kids without extracurriculars, without access, without funded sport in schools show a direct correlation between money in and the kind of humans and communities that come out. The Olympic Committee wants a blank check. What Jamie wants is a 20-year plan with the gaps named.
Trump's State of the Union ran for an hour and forty minutes, brought up eggs again, and the markets moved on before it ended. The communicators watching it weren't tracking the content. They were tracking the format.
Topics: Canadian athlete funding, Olympic funding strategy Canada, women's sports investment, Trump State of the Union, career path curiosity
GUEST: Lindsay Broadhead |<a href="http://broadheadcomms.ca"> http://broadheadcomms.ca </a>GUEST: Jamie Ellerton |<a href="http://conaptus.com"> http://conaptus.com</a>
Originally aired on&nbsp;2026-02-25

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.