Canadian athlete funding is worth having and both people in this conversation agree on that. What they don't agree on is whether the ask being made right now deserves to be taken seriously. Two days after Milan Cortina ended, the Canadian Olympic Committee called for more money. Jamie Ellerton's read: cheap and lazy. The last serious investment was Vancouver 2010 and Own the Podium. Everything since has been drift without a documented gap analysis or a sport-by-sport strategy to show for it.

Lindsay Broadhead's counter is structural. Investing at the elite level is one of the few places where trickle-down economics actually works. Women's hockey is the case study: fund it properly, market it properly, and you change what the sport looks like a generation down the track. Kids without extracurriculars, without access, without funded sport in schools show a direct correlation between money in and the kind of humans and communities that come out. The Olympic Committee wants a blank check. What Jamie wants is a 20-year plan with the gaps named.

Trump's State of the Union ran for an hour and forty minutes, brought up eggs again, and the markets moved on before it ended. The communicators watching it weren't tracking the content. They were tracking the format.

Topics: Canadian athlete funding, Olympic funding strategy Canada, women's sports investment, Trump State of the Union, career path curiosity

GUEST: Lindsay Broadhead | http://broadheadcomms.ca
GUEST: Jamie Ellerton | http://conaptus.com

Originally aired on 2026-02-25