AI-generated content has gotten good enough that most people scrolling past it have no idea — and tech and DIY expert Andy Baryer argues the brands using it secretly are taking a risk that transparent ones aren't.

Andy traces how influencer marketing gave way to AI content creation, why the NDAs brands are requiring are a red flag, and what the Sports Illustrated AI writer scandal tells us about where this ends when it gets exposed. The dead internet theory isn't a theory anymore for a growing slice of what people see in their feeds.

Before that: a powdery mildew diagnosis from a listener photo, the difference between cosmetic damage and real plant harm, and why a vertical indoor herb wall is closer to buildable than most people think.

Topics: AI influencers, brand AI disclosure, social media authenticity, powdery mildew, indoor living wall DIY

GUEST: Andy Baryer | handyandymedia.com | @handyandymedia

Originally aired on 2026-06-22

AI-generated content has gotten good enough that most people scrolling past it have no idea &mdash; and tech and DIY expert Andy Baryer argues the brands using it secretly are taking a risk that transparent ones aren't.
Andy traces how influencer marketing gave way to AI content creation, why the NDAs brands are requiring are a red flag, and what the Sports Illustrated AI writer scandal tells us about where this ends when it gets exposed. The dead internet theory isn't a theory anymore for a growing slice of what people see in their feeds.
Before that: a powdery mildew diagnosis from a listener photo, the difference between cosmetic damage and real plant harm, and why a vertical indoor herb wall is closer to buildable than most people think.
Topics: AI influencers, brand AI disclosure, social media authenticity, powdery mildew, indoor living wall DIY
GUEST: Andy Baryer | handyandymedia.com | @handyandymedia
Originally aired on&nbsp;2026-06-22

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.