AI and film jobs in Canada are the conversation happening in your industry whether the industry is ready to have it or not. You might expect the threat to look like a robot replacing a director. But a $600 million deal built around making production cheaper is harder to see and harder to fight. By the time it's visible, the shift has already moved.

At some point in the last few years, the AI debate stopped being about the future and started being about now. In Canada, that means something specific: an industry built on service work, on being the place where the crews are, where the sound editors are, where the technical excellence lives. That's worth protecting. But protection and adaptation aren't the same thing, and right now the industry is only having one of those conversations.

The question at the end of this conversation is the one nobody has answered yet: if a Canadian producer makes content on American servers using American software and AI, is it Canadian? There's no clean answer, and the industry is going to need one before the technology forces the issue.

Topics: AI and film jobs in Canada, Canadian film industry, Hollywood production costs, Ben Affleck Netflix, Canadian content future

GUEST: Mohit Rajhans | thinkstart.ca

Originally aired on 2026-03-13