Pumpkin spice isn’t just a flavour—it’s a phenomenon. Dr. Sylvain Charlebois, aka @‌foodprofessor, joins Shane Hewitt to dig into the cultural and economic power of seasonal drinks. Why do lattes tied to fall nostalgia rake in billions? What makes chai resonate differently than matcha? And how do comfort foods surge when the economy slows down? From Starbucks strategy to shifting consumer psychology, this episode explores the deeper forces behind your favourite seasonal sips.

@‌foodprofessor

Originally aired on 2025-09-11

Pumpkin spice isn&rsquo;t just a flavour&mdash;it&rsquo;s a phenomenon. Dr. Sylvain Charlebois, aka @&zwnj;foodprofessor, joins Shane Hewitt to dig into the cultural and economic power of seasonal drinks. Why do lattes tied to fall nostalgia rake in billions? What makes chai resonate differently than matcha? And how do comfort foods surge when the economy slows down? From Starbucks strategy to shifting consumer psychology, this episode explores the deeper forces behind your favourite seasonal sips.
@&zwnj;foodprofessor
Originally aired on&nbsp;2025-09-11

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.