"Chatter That Matters" podcast, host Tony Chapman joins Shane Hewitt and dives into creative marketing tactics, including a discussion of a bold campaign by the deodorant brand, MyBilly.com, that used a scratch-and-sniff armpit on posters to engage consumers. The conversation highlights the importance of innovative, memorable campaigns, and how they can create buzz. https://www.chatterthatmatters.ca/ 

Shane Hewitt is joined by Amy Dawson, and talks about the use of "wind phones" as a unique way to process grief, particularly in the wake of the Covid-19 pandemic when traditional mourning rituals were disrupted. She shares her personal experience with grief and explains how wind phones, inspired by a Japanese practice, offer a space for the bereaved to have one-way conversations with their deceased loved ones, providing comfort and a means of emotional release. Amy created a map where you can find a wind phone close to you, or even create one https://www.mywindphone.com/ 

Originally aired on 2025-05-14

"Chatter That Matters" podcast, host Tony Chapman joins Shane Hewitt and dives into creative marketing tactics, including a discussion of a bold campaign by the deodorant brand, MyBilly.com, that used a scratch-and-sniff armpit on posters to engage consumers. The conversation highlights the importance of innovative, memorable campaigns, and how they can create buzz. <a href="https://www.chatterthatmatters.ca/">https://www.chatterthatmatters.ca/</a>&nbsp;
Shane Hewitt is joined by Amy Dawson, and talks about the use of "wind phones" as a unique way to process grief, particularly in the wake of the Covid-19 pandemic when traditional mourning rituals were disrupted. She shares her personal experience with grief and explains how wind phones, inspired by a Japanese practice, offer a space for the bereaved to have one-way conversations with their deceased loved ones, providing comfort and a means of emotional release. Amy created a map where you can find a wind phone close to you, or even create one <a href="https://www.mywindphone.com/">https://www.mywindphone.com/</a>&nbsp;
Originally aired on&nbsp;2025-05-14

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.