What do Nobel laureates, sneakers, and coffee shops have to do with the future of marketing? Shane Hewitt sits down with Tony Chapman for a wide-ranging conversation about how consumer behaviour is changing—and how businesses are scrambling to keep up. From the influence of Oscar Arias to the rise of direct-to-consumer giants like Nike, they unpack the power of storytelling, the rise of side hustles, and the ethical dilemmas that come with data-driven advertising. It’s a sharp look at where marketing is headed and why it matters for all of us.

@tonychapman

Originally aired on 2025-09-10

What do Nobel laureates, sneakers, and coffee shops have to do with the future of marketing? Shane Hewitt sits down with Tony Chapman for a wide-ranging conversation about how consumer behaviour is changing&mdash;and how businesses are scrambling to keep up. From the influence of Oscar Arias to the rise of direct-to-consumer giants like Nike, they unpack the power of storytelling, the rise of side hustles, and the ethical dilemmas that come with data-driven advertising. It&rsquo;s a sharp look at where marketing is headed and why it matters for all of us.
@tonychapman
Originally aired on&nbsp;2025-09-10

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

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