Greenwashing is not always deliberate. John Pabon says it ranges from fossil fuel companies outright lying to corporations that over-claim and governments and celebrities performing concern they do not actually have.

The most effective example he offers is the carbon footprint calculator. British Petroleum, working with a PR firm around 2002 or 2003, popularized it not as a tool for improving their own operations but as a way to shift responsibility onto consumers for a problem the oil industry created. John Pabon says the language we now use every day is often just a marketing campaign we adopted without realizing it.

His new book, Strategic Sustainability: A Pragmatic Blueprint for Responsible Business, chronicles the modern sustainability movement for the first time and makes the case that the train left the station long ago. Companies may be quieter about it now because of political pressure, but the work is still happening.

Topics: greenwashing, carbon footprint calculator BP, sustainability business, fast fashion, Strategic Sustainability

GUEST: John Pabon | http://johnpabon.com

Originally aired on 2026-05-05

Greenwashing is not always deliberate. John Pabon says it ranges from fossil fuel companies outright lying to corporations that over-claim and governments and celebrities performing concern they do not actually have.
The most effective example he offers is the carbon footprint calculator. British Petroleum, working with a PR firm around 2002 or 2003, popularized it not as a tool for improving their own operations but as a way to shift responsibility onto consumers for a problem the oil industry created. John Pabon says the language we now use every day is often just a marketing campaign we adopted without realizing it.
His new book, Strategic Sustainability: A Pragmatic Blueprint for Responsible Business, chronicles the modern sustainability movement for the first time and makes the case that the train left the station long ago. Companies may be quieter about it now because of political pressure, but the work is still happening.
Topics: greenwashing, carbon footprint calculator BP, sustainability business, fast fashion, Strategic Sustainability
GUEST: John Pabon |<a href="http://johnpabon.com"> http://johnpabon.com</a>
Originally aired on&nbsp;2026-05-05

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.