Some retail pairings work and some quietly disappear. Dr. Sylvain Charlebois, food economist and host of the Food Professor Podcast, walks through the ones that stuck, like Starbucks inside Western Canadian grocery chains and McDonald's inside Walmart, and the ones that didn't, like the food counters that briefly showed up inside Home Depot.

Canadian Tire's identity has never been about food. It's been about Canadian Tire money, the loyalty currency most Canadians think of first. Sylvain explains what it means for that identity now that the company has partnered with a coffee chain instead.

None of this started with the announcement either. Food had already been creeping into Canadian Tire stores well before this partnership made headlines, tucked in near the checkout line and easy to miss unless you were actually looking for it.

Topics: Tim Hortons Canadian Tire, brand identity, retail loyalty, franchise model, retail strategy

GUEST: Dr. Sylvain Charlebois | @‌foodprofessor

Originally aired on 2026-09-03

Some retail pairings work and some quietly disappear. Dr. Sylvain Charlebois, food economist and host of the Food Professor Podcast, walks through the ones that stuck, like Starbucks inside Western Canadian grocery chains and McDonald's inside Walmart, and the ones that didn't, like the food counters that briefly showed up inside Home Depot.
Canadian Tire's identity has never been about food. It's been about Canadian Tire money, the loyalty currency most Canadians think of first. Sylvain explains what it means for that identity now that the company has partnered with a coffee chain instead.
None of this started with the announcement either. Food had already been creeping into Canadian Tire stores well before this partnership made headlines, tucked in near the checkout line and easy to miss unless you were actually looking for it.
Topics: Tim Hortons Canadian Tire, brand identity, retail loyalty, franchise model, retail strategy
GUEST: Dr. Sylvain Charlebois | @&zwnj;foodprofessor
Originally aired on&nbsp;2026-09-03

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

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Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.