Ruth Rowan, Group Executive for Marketing at Dimension Data, and Sins host Simon McEvoy, Omobono UK Head of Strategy, discuss the sins of modern marketing that madden them and of which they are occasionally guilty.  Ruth joined Dimension Data from BT Global Services where she held several roles, including marketing leadership for the UK, Asia Pacific, and the Middle East and Africa geographies. She is a former Chair of the Marketing Society.

<p><strong>Ruth Rowan, Group Executive for Marketing at Dimension Data, and Sins host Simon McEvoy, Omobono UK Head of Strategy, </strong>discuss the sins of modern marketing that madden them and of which they are occasionally guilty. &nbsp;Ruth joined Dimension Data from BT Global Services where she held several roles, including marketing leadership for the UK, Asia Pacific, and the Middle East and Africa geographies. She is a former Chair of the Marketing Society.</p>

The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono. 

In each episode, a senior B2B marketer discusses the deadly marketing sins that most appall them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing in this intriguing series

The Seven Deadly Sins of B2B Marketing

The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono. 

In each episode, a senior B2B marketer discusses the deadly marketing sins that most appal them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing in this intriguing series.

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