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Kate Owen, Director of Strategic Client Marketing & Industries at Capita, and Sins host Simon McEvoy, Head of Strategy at Omobono, discuss the sins of modern marketing that need to be addressed. Topics include being too proud to use customer insight, being slothful so that marketing is done on autopilot and being too greedy for sales to develop high-value content.

<p>Kate Owen, Director of Strategic Client Marketing &amp; Industries at Capita, and Sins host Simon McEvoy, Head of Strategy at Omobono, discuss the sins of modern marketing that need to be addressed. Topics include being too proud to use customer insight, being slothful so that marketing is done on autopilot and being too greedy for sales to develop high-value content.</p>

The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono. 

In each episode, a senior B2B marketer discusses the deadly marketing sins that most appall them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing in this intriguing series

The Seven Deadly Sins of B2B Marketing

The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono. 

In each episode, a senior B2B marketer discusses the deadly marketing sins that most appal them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing in this intriguing series.

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