Conor Coughlan, Chief Marketing Officer of Fenergo, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that frustrate them and of which they are occasionally guilty. Conor explains his approach to account-based marketing and how he manages aligning teams across regions.

<p><em>Conor Coughlan, Chief Marketing Officer of Fenergo, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that frustrate them and of which they are occasionally guilty. Conor explains his approach to account-based marketing and how he manages aligning teams across regions.</em></p>

The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono. 

In each episode, a senior B2B marketer discusses the deadly marketing sins that most appall them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing in this intriguing series

The Seven Deadly Sins of B2B Marketing

The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono. 

In each episode, a senior B2B marketer discusses the deadly marketing sins that most appal them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing in this intriguing series.