New Brand Identity

This week, Rob is joined by New York Road Runners Chief Marketing and Digital Officer Juliette Morris for a special Town Hall edition of Set the Pace where they talk about what’s happening across the entire organization. Rob addresses some of the most common questions and concerns raised by the running community, from race access and registration demand to new processing fees and the growing popularity of the 9+1 program. He breaks down the realities behind park permits, race capacity limits, and fairness for participants, while sharing steps NYRR is taking to create more opportunities for runners at every level. The conversation also highlights the organization’s nearly $1 billion annual economic impact on New York City and what that means for local communities. Later in the episode New York Road Runners Co-Head of Marketing Strategy Emily Casey joins the show to unveil, alongside Juliette, NYRR’s new “Believe in Every Step” brand identity and logo, exploring the thinking behind the rebrand and what it represents for the future.

Note - for clarity, in addition to advance registration access to the non-drawing Five-Borough Series races, all members will also now have advance registration access to the following 2026 races:
NYRR Mindful 5K
NYRR Grete’s Great Gallop 10K
New Balance 5th Avenue Mile



FOLLOW NYRR: Instagram | Facebook | X | TikTok | YouTube
SUPPORT: Support the Set the Pace podcast! If you enjoy the show, please subscribe and leave a rating and review on Apple Podcasts or Spotify.

DISCLAIMER

This week, Rob is joined by New York Road Runners Chief Marketing and Digital Officer Juliette Morris for a special Town Hall edition of Set the Pace where they talk about what&rsquo;s happening across the entire organization. Rob addresses some of the most common questions and concerns raised by the running community, from race access and registration demand to new processing fees and the growing popularity of the 9+1 program. He breaks down the realities behind park permits, race capacity limits, and fairness for participants, while sharing steps NYRR is taking to create more opportunities for runners at every level. The conversation also highlights the organization&rsquo;s nearly $1 billion annual economic impact on New York City and what that means for local communities. Later in the episode New York Road Runners Co-Head of Marketing Strategy Emily Casey joins the show to unveil, alongside Juliette, NYRR&rsquo;s new &ldquo;Believe in Every Step&rdquo; brand identity and logo, exploring the thinking behind the rebrand and what it represents for the future. Note - for clarity, in addition to advance registration access to the non-drawing Five-Borough Series races, all members will also now have advance registration access to the following 2026 races:
<ul>
<li>NYRR Mindful 5K</li>
<li>NYRR Grete&rsquo;s Great Gallop 10K</li>
<li>New Balance 5th Avenue Mile</li>
</ul>
 FOLLOW NYRR: <a href="https://www.instagram.com/nyrr/">Instagram</a> | <a href="https://www.facebook.com/NewYorkRoadRunners/">Facebook</a> | <a href="https://twitter.com/nyrr">X</a> | <a href="https://www.tiktok.com/@newyorkroadrunners">TikTok</a> | <a href="https://www.youtube.com/@nyrrvideo/podcasts">YouTube</a> SUPPORT: Support the Set the Pace podcast! If you enjoy the show, please subscribe and leave a rating and review on <a href="https://podcasts.apple.com/us/podcast/set-the-pace/id1703616687">Apple Podcasts </a>or <a href="https://open.spotify.com/show/2k1UziVCr4wYtMM5Awr2MA?si=871db22f44c049b1">Spotify</a>. <a href="https://www.nyrr.org/setthepace">DISCLAIMER</a>

NYRR Set the Pace Presented by Peloton is the official podcast of New York Road Runners. Join hosts Rob Simmelkjaer, CEO of New York Road Runners, and Becs Gentry, Peloton Instuctor, every Thursday in conversation with inspiring athletes, from everyday enthusiasts to elite marathoners, to hear stories of perseverance, drive, and dedication. Each episode also includes an NYRR Member Moment spotlight and pro tip from 2009 New York City Marathon champ and Olympic medalist Meb Keflezighi.

Set the Pace

NYRR Set the Pace Presented by Peloton is the official podcast of New York Road Runners. Join hosts Rob Simmelkjaer, CEO of New York Road Runners, and Becs Gentry, Peloton Instructor, every Thursday in conversation with inspiring athletes, from everyday enthusiasts to elite marathoners, to hear stories of perseverance, drive, and dedication. Each episode also includes an NYRR Member Moment spotlight and pro tip from 2009 New York City Marathon champ and Olympic medalist Meb Keflezighi.

NYRR Set the Pace Presented by Peloton is the official podcast of New York Road Runners. Join hosts Rob Simmelkjaer, CEO of New York Road Runners, and Becs Gentry, Peloton Instructor, every Thursday in conversation with inspiring athletes, from everyday enthusiasts to elite marathoners, to hear stories of perseverance, drive, and dedication. Each episode also includes an NYRR Member Moment spotlight and pro tip from 2009 New York City Marathon champ and Olympic medalist Meb Keflezighi.

What’s New and What’s Next for New York Road Runners' Members

https://api.omny.fm/orgs/dc1b3f8c-8a2d-4298-8405-b17000ea5872/clips/c26a9eee-a458-411a-8cd2-b3e10013b9ef/transcript