When From Your Pocket “launched” and I use that term loosely as there was no media release, party, or email send out, it was an Instagram post off my personal account in collaboration with a new and very confused business page.

I got straight to work and never really spent time identifying what it was as a brand, past its name and its logo, which I created on canva off a sketch I made on a notepad.

If you were to ask me in 2022 and 2023 what a “brand was” I would have said its something exclusively for large corps that have marketing budgets and large staff. It matters to the coca colas of the world not your corner store and Melbourne based podcast companies.

I was wrong.

I was neglecting a massive part of starting a business - having a consistent brand identity that was easy to understand, made perfect sense for the service and was harmonious across it’s language, aesthetic and messaging. So what is From Your Pocket? – up until this episode and catch up with the masters of brand ‘Studio White Noise’ I didn’t even realise I didn’t know.



Check out Studio White Noise https://white-noise.com.au/

Stalk their socials https://www.instagram.com/studiowhitenoise/

Spotify https://open.spotify.com/show/2N6ZBQxwvluKveKlnfQgMW

Apple: https://podcasts.apple.com/us/podcast/judge-a-book-a-podcast-by-studio-white-noise/id1741280885



We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress

We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/

Give us a follow and stay tuned

When From Your Pocket “launched” and I use that term loosely as there was no media release, party, or email send out, it was an Instagram post off my personal account in collaboration with a new and very confused business page.
I got straight to work and never really spent time identifying what it was as a brand, past its name and its logo, which I created on canva off a sketch I made on a notepad.
If you were to ask me in 2022 and 2023 what a “brand was” I would have said its something exclusively for large corps that have marketing budgets and large staff. It matters to the coca colas of the world not your corner store and Melbourne based podcast companies.
I was wrong.
I was neglecting a massive part of starting a business - having a consistent brand identity that was easy to understand, made perfect sense for the service and was harmonious across it’s language, aesthetic and messaging. So what is From Your Pocket? – up until this episode and catch up with the masters of brand ‘Studio White Noise’ I didn’t even realise I didn’t know.
 
Check out Studio White Noise <a href="https://white-noise.com.au/">https://white-noise.com.au/</a>
Stalk their socials <a href="https://www.instagram.com/studiowhitenoise/">https://www.instagram.com/studiowhitenoise/</a>
Spotify <a href="https://open.spotify.com/show/2N6ZBQxwvluKveKlnfQgMW">https://open.spotify.com/show/2N6ZBQxwvluKveKlnfQgMW</a>
Apple: <a href="https://podcasts.apple.com/us/podcast/judge-a-book-a-podcast-by-studio-white-noise/id1741280885">https://podcasts.apple.com/us/podcast/judge-a-book-a-podcast-by-studio-white-noise/id1741280885</a>
 
We post the videos to each episode with captions on our LinkedIn page <a href="https://www.linkedin.com/company/session-in-progress">https://www.linkedin.com/company/session-in-progress</a>
We also have an Instagram page where something big is coming and will be announced their first <a href="https://www.instagram.com/session.in.progress/">https://www.instagram.com/session.in.progress/</a>
Give us a follow and stay tuned

The Podcast about building a Podcast Company. The final episode yet to be recorded 

The Podcast about building a Podcast Company. The final episode yet to be recorded

The Podcast about building a Podcast Company. The final episode yet to be recorded

SESSION in PROGRESS

The Podcast about building a Podcast Company. The final episode yet to be recorded

After quitting his job on Australian Radio in 2021, Angus O'Loughlin started a podcast company called 'From Your Pocket'. In the time since the business has almost collapsed (twice), been acquired (once) and is operating today at a high level of content output but a low level of fiscal input. 

This is a Podcast for anyone wanting to start a company or small business on what not to do as I try and correct the  TENS of THOUSANDS of dollars of mistakes I've made!

Strap on your boots, hold onto your loved ones

SESSION in PROGRESS



Check out our website - From Your Pocket 

Inspired by 'Start Up' from Gimlet Media and Alex Bloomberg 

The Podcast about building a Podcast Company. The final episode yet to be recorded
After quitting his job on Australian Radio in 2021, Angus O'Loughlin started a podcast company called 'From Your Pocket'. In the time since the business has almost collapsed (twice), been acquired (once) and is operating today at a high level of content output but a low level of fiscal input. 
This is a Podcast for anyone wanting to start a company or small business on what not to do as I try and correct the  TENS of THOUSANDS of dollars of mistakes I've made!
Strap on your boots, hold onto your loved ones
SESSION in PROGRESS
 
Check out our website - <a href="https://fromyourpocket.com.au/">From Your Pocket </a>
Inspired by <a href="https://open.spotify.com/show/5CnDmMUG0S5bSSw612fs8C?si=3a4e4484c5e340c0">'Start Up' from Gimlet Media and Alex Bloomberg </a>

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