In this episode of the ServiceNow Executive Circle podcast, Kat Finch sits down with Alex Hunter — global brand expert and former Global Head of Digital at Virgin Group — for a fast-paced, deeply insightful conversation on customer experience, AI, and why brand trust still matters more than ever.

Drawing on stories from his time launching Virgin America to helping brands today navigate generative AI, Alex urges businesses to start with the problem, not the platform. He explores how AI can be used to deepen human connection, not dilute it, and why the brands that succeed are those that focus on making life easier — not noisier — for their customers.

Whether you're in marketing, digital, or C-suite leadership, this is a masterclass in keeping brand experiences human at a time when everything feels increasingly automated.

In this episode of the ServiceNow Executive Circle podcast, Kat Finch sits down with Alex Hunter &mdash; global brand expert and former Global Head of Digital at Virgin Group &mdash; for a fast-paced, deeply insightful conversation on customer experience, AI, and why brand trust still matters more than ever.
Drawing on stories from his time launching Virgin America to helping brands today navigate generative AI, Alex urges businesses to start with the problem, not the platform. He explores how AI can be used to deepen human connection, not dilute it, and why the brands that succeed are those that focus on making life easier &mdash; not noisier &mdash; for their customers.
Whether you're in marketing, digital, or C-suite leadership, this is a masterclass in keeping brand experiences human at a time when everything feels increasingly automated.

The ServiceNow UK and Ireland EXECUTIVE CIRCLE podcast invites listeners to hear debate and discussion on the issues of the day, elevating conversation away from products to focus on the bigger business opportunities. Embrace knowledge, access new perspectives and help define the future.

Visit the EXECUTIVE CIRCLE insights hub to discover more inspiring content and to join the community: https://www.servicenow.com/uk/executive-circle.html

The ServiceNow UK and Ireland EXECUTIVE CIRCLE podcast invites listeners to hear debate and discussion on the issues of the day, elevating conversation away from products to focus on the bigger business opportunities. Embrace knowledge, access new perspectives and help define the future. Visit the EXECUTIVE CIRCLE insights hub to discover more inspiring content and to join the community: https://www.servicenow.com/uk/executive-circle.html

EXECUTIVE CIRCLE Podcast

The ServiceNow UK and Ireland Executive Circle podcast invites listeners to hear debate and discussion on the issues of the day, elevating conversation away from products to focus on the bigger business opportunities. Embrace knowledge, access new perspectives and help define the future. 

The ServiceNow UK and Ireland Executive Circle podcast invites listeners to hear debate and discussion on the issues of the day, elevating conversation away from products to focus on the bigger business opportunities. Embrace knowledge, access new perspectives and help define the future.

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