#Localization #Globalization #ServiceNow #AI 

A translation can be word-for-word accurate and still be completely wrong. In this episode, Bobby Brill sits down with Sam Smyth, Product Manager on the globalization side at ServiceNow, to get into what happens after you decide to go multilingual — the tools, the governance, and the quiet work nobody sees until it breaks. 

Sam spent fifteen years in localization operations and management before joining ServiceNow, and he's blunt about what actually goes wrong: it's rarely the translator. It's the content you sent them. We get into Localization Workspace, the new globalization agent that builds a glossary from your knowledge articles in minutes, why every customer still insists on a human in the loop, and the one mistake that will break your product UI in six languages at once. 

Past Localization episodes: 
https://youtu.be/4ka4qLk8Uj0
https://youtu.be/cGXCnABXKow

Guest: Sam Smyth, Product Manager - ServiceNow

Chapters 
00:00 "People don't see localization until it goes wrong" 
00:22 Translation vs. localization — a quick recap 
00:56 Meet Sam Smyth: fifteen years in localization 
01:37 When a perfect translation is still wrong 
03:34 Why customers don't want to leave the platform 
04:07 Localization Workspace: no more spreadsheets and email chains 
05:13 The surprise: everybody still wants a human in the loop 
05:38 Speed, cost, quality — picking all three 
06:55 Inside the globalization agent 08:50 Who approves the terms? (And which shade of green?) 09:55 Language governance and the invisible costs 
11:49 AI, volume, and doing the work upstream 
13:02 Where to actually start with a glossary 
16:28 A day in the life of a localization program manager 
18:56 Shifting left: from firefighting to strategy 
20:35 The one mistake: never hardcode your UI 
22:10 Wrap-up 

ServiceNow Training and Certification: 
https://www.servicenow.com/services/training-and-certification.html

ServiceNow Insights podcast playlist: 
https://www.youtube.com/playlist?list=PLCOmiTb5WX3qvGq7Cp3o2KkCiplJyqQOK

Servicenow.com: https://www.servicenow.com

#Localization #Globalization #ServiceNow #AI A translation can be word-for-word accurate and still be completely wrong. In this episode, Bobby Brill sits down with Sam Smyth, Product Manager on the globalization side at ServiceNow, to get into what happens after you decide to go multilingual &mdash; the tools, the governance, and the quiet work nobody sees until it breaks. Sam spent fifteen years in localization operations and management before joining ServiceNow, and he's blunt about what actually goes wrong: it's rarely the translator. It's the content you sent them. We get into Localization Workspace, the new globalization agent that builds a glossary from your knowledge articles in minutes, why every customer still insists on a human in the loop, and the one mistake that will break your product UI in six languages at once. Past Localization episodes: <a href="https://youtu.be/4ka4qLk8Uj0">https://youtu.be/4ka4qLk8Uj0</a> <a href="https://youtu.be/cGXCnABXKow">https://youtu.be/cGXCnABXKow</a> Guest: Sam Smyth, Product Manager - ServiceNow
Chapters&nbsp; 00:00 "People don't see localization until it goes wrong" 00:22 Translation vs. localization &mdash; a quick recap 00:56 Meet Sam Smyth: fifteen years in localization 01:37 When a perfect translation is still wrong 03:34 Why customers don't want to leave the platform 04:07 Localization Workspace: no more spreadsheets and email chains 05:13 The surprise: everybody still wants a human in the loop 05:38 Speed, cost, quality &mdash; picking all three 06:55 Inside the globalization agent 08:50 Who approves the terms? (And which shade of green?) 09:55 Language governance and the invisible costs 11:49 AI, volume, and doing the work upstream 13:02 Where to actually start with a glossary 16:28 A day in the life of a localization program manager 18:56 Shifting left: from firefighting to strategy 20:35 The one mistake: never hardcode your UI 22:10 Wrap-up ServiceNow Training and Certification: <a href="https://www.servicenow.com/services/training-and-certification.html">https://www.servicenow.com/services/training-and-certification.html</a> ServiceNow Insights podcast playlist: <a href="https://www.youtube.com/playlist?list=PLCOmiTb5WX3qvGq7Cp3o2KkCiplJyqQOK">https://www.youtube.com/playlist?list=PLCOmiTb5WX3qvGq7Cp3o2KkCiplJyqQOK</a> Servicenow.com: <a href="https://www.servicenow.com">https://www.servicenow.com</a>

ServiceNow Insights is your insider’s guide to the world of ServiceNow. Join us as we unpack the latest products, innovations, and updates with in-depth discussions led by the creators behind the platform. Hear firsthand about the challenges they've overcome, the solutions they've pioneered, and the exciting future they envision. Whether you're a seasoned admin, agent, platform owner, or just discovering the power of ServiceNow,  and offers valuable insights to help you stay informed and leverage the full potential of the platform.

ServiceNow Insights&nbsp;is your insider&rsquo;s guide to the world of ServiceNow. Join us as we unpack the latest products, innovations, and updates with in-depth discussions led by the creators behind the platform. Hear firsthand about the challenges they've overcome, the solutions they've pioneered, and the exciting future they envision. Whether you're a seasoned admin, agent, platform owner, or just discovering the power of ServiceNow,&nbsp;&nbsp;and offers valuable insights to help you stay informed and leverage the full potential of the platform.

ServiceNow TechBytes is a Podcast Program hosted …

ServiceNow Insights 

ServiceNow Insights Podcast

A translation can be word-for-word accurate and still be completely wrong. In this episode, Bobby Brill sits down with Sam Smyth, Product Manager on the globalization side at ServiceNow, to get into what happens after you decide to go multilingual — the tools, the governance, and the quiet work nobody sees until it breaks.