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Serbian Media Incorporated primary purpose is “Advancing Culture”, among other things, to promote cultural forms of artistic and cultural expressions by recording same through documentary video productions – to create, present, preserve and provide public access to such video/documentary works, to preserve and share traditional Serbian cultural practices, language & values.

TV Australia is an online 24/7 Melbourne-based digital Serbian TV channel streamed via the 'MOVE' app. TV Australia has established a successful social media presence, particularly with 10,000+ facebook followers boasting over 2.6 million monthly views.