Fiona Aveyard and her husband Bill run Outback Lamb, a vertically-integrated farming business focusing on single-origin pasture-fed lamb. It's part of their commercial sheep and cropping operation, 'Westpoint', near Tullamore.

Determined to secure the future for their four children, Bill and Fiona came up with a creative approach to growing their business. And in this episode, you'll hear how this plan, combined with a gradual embrace of social media, has allowed them to extend the reach of their 'paddock to plate' story.

 

Resources and links:
Provenance Storytelling for Success

 

Connect:
Central West LLS website
Central West LLS on Facebook
Central West LLS on Twitter
Central West LLS on YouTube

 

The views contained in this podcast series are not necessarily endorsed by Central West Local Land Services. Listeners are advised to contact their local office to discuss their individual situation.

Fiona Aveyard and her husband Bill run Outback Lamb, a vertically-integrated farming business focusing on single-origin pasture-fed lamb. It's part of their commercial sheep and cropping operation, 'Westpoint', near Tullamore.
Determined to secure the future for their four children, Bill and Fiona came up with a creative approach to growing their business. And in this episode, you'll hear how this plan, combined with a gradual embrace of social media, has allowed them to extend the reach of their 'paddock to plate' story.
&nbsp;
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.agrifutures.com.au/rural-industries/provenance-and-story-telling/">Provenance Storytelling for Success</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://www.lls.nsw.gov.au/regions/central-west">Central West LLS website</a></li>
<li aria-level="1"><a href="https://www.facebook.com/CentralWestLLS">Central West LLS on Facebook</a></li>
<li aria-level="1"><a href="https://twitter.com/CentralWestLLS">Central West LLS on Twitter</a></li>
<li aria-level="1"><a href="https://www.youtube.com/user/CentralWestLLS">Central West LLS on YouTube</a></li>
</ul>
&nbsp;
The views contained in this podcast series are not necessarily endorsed by Central West Local Land Services. Listeners are advised to contact their local office to discuss their individual situation.

Wavelength Creative

Seeds for Success is a show where we have a good yarn about ag life with producers who are having a go. On the show, you'll hear from farmers in New South Wales who are out there battling the elements, making tough calls and getting the job done. You'll get a laugh out of some of their stories, and also pick-up some know-how along the way. Produced by Central West Local Land Services.

Seeds for Success is a show where we have a good yarn about ag life with producers who are having a go. On the show, you'll hear from farmers in New South Wales who are out there battling the elements, making tough calls and getting the job done. You'll get a laugh out of some of their stories, and also pick-up some know-how along the way. Produced by Central West Local Land Services.

Seeds for Success is a show where we have a good yarn about ag life with producers who are having a go.

Seeds for Success

SFS - Seeds for Success

For the love of lamb: How embracing social media can help amplify your story

https://api.omny.fm/orgs/53b6fe2a-4ef6-4356-ae92-a61500df6da0/clips/57ae4744-c3f5-4ec0-94aa-acc20032f2be/transcript

Transcript

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