In this mentoring session, Lorraine Murphy sits down with Ebony Kriedemann, the co-founders of InPsync, a mental health platform reshaping how people connect with therapists. Launched in 2022, InPsyn is currently in beta and has already onboarded over 100 therapists without a dollar spent on marketing. The platform uses a research-backed algorithm that matches users with therapists based on attachment and personality styles, reducing therapy dropout rates and improving satisfaction on both sides.

Ebony (a school counselor) shares how they balance business growth with their personal wellbeing, how they use tools like JIRA and daily stand-ups, and what they’ve learned about energy management, communication, and pricing. Lorraine offers powerful advice on founder mindset, subscription models, and building a business that scales with intention.

This episode is packed with actionable insights for purpose-driven founders building products with real impact.

Connect with Ebony
@goldreytherapy
@inpsync.app

www.inpsync.app  
https://www.instagram.com/inpsync.app/
https://www.tiktok.com/@inpsync.app
https://www.linkedin.com/company/inpsync/ 

Connect with Lorraine:
@lorrainemurphymentor
www.lorrainemurphy.com.au

In this mentoring session, Lorraine Murphy sits down with Ebony Kriedemann, the co-founders of InPsync, a mental health platform reshaping how people connect with therapists. Launched in 2022, InPsyn is currently in beta and has already onboarded over 100 therapists without a dollar spent on marketing. The platform uses a research-backed algorithm that matches users with therapists based on attachment and personality styles, reducing therapy dropout rates and improving satisfaction on both sides.
Ebony (a school counselor) shares how they balance business growth with their personal wellbeing, how they use tools like JIRA and daily stand-ups, and what they&rsquo;ve learned about energy management, communication, and pricing. Lorraine offers powerful advice on founder mindset, subscription models, and building a business that scales with intention.
This episode is packed with actionable insights for purpose-driven founders building products with real impact.
Connect with Ebony @goldreytherapy @inpsync.app
<a href="https://www.inpsync.app">www.inpsync.app</a> &nbsp; <a href="https://www.instagram.com/inpsync.app/">https://www.instagram.com/inpsync.app/</a> <a href="https://www.tiktok.com/@inpsync.app">https://www.tiktok.com/@inpsync.app</a> <a href="https://www.linkedin.com/company/inpsync/">https://www.linkedin.com/company/inpsync/</a>&nbsp;
Connect with Lorraine: @lorrainemurphymentor <a href="http://www.lorrainemurphy.com.au">www.lorrainemurphy.com.au</a>

Secrets of a Self-Starter takes you behind the scenes of real, one-on-one business mentoring sessions with emerging female founders and some of Australia’s top entrepreneurial minds.This season features unfiltered conversations between celebrated mentor Lorraine Murphy and finalists from the Accelerator for Enterprising Women’s Kickstarter Challenge, a national program supporting women to turn bold ideas into thriving businesses. From redefining women’s health to tackling calendar chaos, every episode is packed with practical advice, honest insights, and moments of clarity you won’t hear anywhere else.

Be a fly on the wall. Get inspired. And back yourself.
Brought to you by the Accelerator for Enterprising Women.

Secrets of a Self-Starter takes you behind the scenes of real, one-on-one business mentoring sessions with emerging female founders and some of Australia&rsquo;s top entrepreneurial minds.This season features unfiltered conversations between celebrated mentor Lorraine Murphy and finalists from the Accelerator for Enterprising Women&rsquo;s Kickstarter Challenge, a national program supporting women to turn bold ideas into thriving businesses. From redefining women&rsquo;s health to tackling calendar chaos, every episode is packed with practical advice, honest insights, and moments of clarity you won&rsquo;t hear anywhere else. Be a fly on the wall. Get inspired. And back yourself. Brought to you&nbsp;by the Accelerator for Enterprising Women.

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