In this episode, Lorraine Murphy mentors Barbara Armstrong, the founder of Sweet Peanut, a social enterprise supporting women and families who have experienced miscarriage or early pregnancy loss.

Barbara shares her powerful journey, the motivation behind launching Sweet Peanuts, and her ambitious vision to scale the initiative from 100 to 500 care packages annually by 2027. She also outlines her goals to register as a charity, build a social enterprise arm, and expand her support services to other gestational stages and medical conditions.

Together, Barbara and Lorraine explore the intersection of purpose and strategy, from building strategic partnerships and re-engaging with local networks, to refining her communications and marketing. They also touch on the importance of self-care, energy management, and sustaining momentum as a founder working full-time while raising a young family.

This episode is a heartfelt and practical listen for purpose-driven founders balancing mission with capacity.

Connect with Barbara
@sweetpeanutsorg
www.sweetpeanuts.org
https://www.instagram.com/sweetpeanutsorg/
https://www.facebook.com/sweetpeanutsorg/
https://www.linkedin.com/company/sweet-peanuts/
https://www.tiktok.com/@sweetpeanutsorg 

Connect with Lorraine:
@lorrainemurphymentor
www.lorrainemurphy.com.au

In this episode, Lorraine Murphy mentors Barbara Armstrong, the founder of Sweet Peanut, a social enterprise supporting women and families who have experienced miscarriage or early pregnancy loss.
Barbara shares her powerful journey, the motivation behind launching Sweet Peanuts, and her ambitious vision to scale the initiative from 100 to 500 care packages annually by 2027. She also outlines her goals to register as a charity, build a social enterprise arm, and expand her support services to other gestational stages and medical conditions.
Together, Barbara and Lorraine explore the intersection of purpose and strategy, from building strategic partnerships and re-engaging with local networks, to refining her communications and marketing. They also touch on the importance of self-care, energy management, and sustaining momentum as a founder working full-time while raising a young family.
This episode is a heartfelt and practical listen for purpose-driven founders balancing mission with capacity.
Connect with Barbara @sweetpeanutsorg <a href="https://www.sweetpeanuts.org">www.sweetpeanuts.org</a> <a href="https://www.instagram.com/sweetpeanutsorg/">https://www.instagram.com/sweetpeanutsorg/</a> <a href="https://www.facebook.com/sweetpeanutsorg/">https://www.facebook.com/sweetpeanutsorg/</a> <a href="https://www.linkedin.com/company/sweet-peanuts/">https://www.linkedin.com/company/sweet-peanuts/</a> <a href="https://www.tiktok.com/@sweetpeanutsorg">https://www.tiktok.com/@sweetpeanutsorg</a>&nbsp;
Connect with Lorraine: @lorrainemurphymentor <a href="http://www.lorrainemurphy.com.au">www.lorrainemurphy.com.au</a>

Secrets of a Self-Starter takes you behind the scenes of real, one-on-one business mentoring sessions with emerging female founders and some of Australia’s top entrepreneurial minds.This season features unfiltered conversations between celebrated mentor Lorraine Murphy and finalists from the Accelerator for Enterprising Women’s Kickstarter Challenge, a national program supporting women to turn bold ideas into thriving businesses. From redefining women’s health to tackling calendar chaos, every episode is packed with practical advice, honest insights, and moments of clarity you won’t hear anywhere else.

Be a fly on the wall. Get inspired. And back yourself.
Brought to you by the Accelerator for Enterprising Women.

Secrets of a Self-Starter takes you behind the scenes of real, one-on-one business mentoring sessions with emerging female founders and some of Australia&rsquo;s top entrepreneurial minds.This season features unfiltered conversations between celebrated mentor Lorraine Murphy and finalists from the Accelerator for Enterprising Women&rsquo;s Kickstarter Challenge, a national program supporting women to turn bold ideas into thriving businesses. From redefining women&rsquo;s health to tackling calendar chaos, every episode is packed with practical advice, honest insights, and moments of clarity you won&rsquo;t hear anywhere else. Be a fly on the wall. Get inspired. And back yourself. Brought to you&nbsp;by the Accelerator for Enterprising Women.

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