SDA Bocconi InsightSDA Bocconi Insight

The evolution of the sales function in the transformation of B2B

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SDA Bocconi Insight

La raccolta di podcast di SDA Bocconi Insight, l’hub di contenuti e cultura manageriale di SDA Bocconi School of Management
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In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing & Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B.

 

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SDA Bocconi Insight

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