In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing & Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B.

 

In this podcast, Marco Aurelio Sisti Associate Professor of Practice in Marketing &amp; Sales at SDA Bocconi, describes the evolution of the sales function as the basis for the omnichannel transformation of B2B.
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La raccolta di podcast di SDA Bocconi Insight, l’hub di contenuti e cultura manageriale di SDA Bocconi School of Management

La raccolta di podcast di SDA Bocconi Insight, l&rsquo;hub di contenuti e cultura manageriale di SDA Bocconi School of Management

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