On this episode of the Scouting For Growth podcast. Sabine talks to Paul Roetzer. Paul Roetzer is the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence, The Marketing Performance Blueprint, and The Marketing Agency Blueprint, and the creator of the Marketing AI Conference (MAICON).

In this episode of Scouting for Growth, Sabine and Paul discuss how Artificial Intelligence will evolve marketing practices. Drawing comparisons to how we use AI in our daily lives through social media and marketing.

KEY MOMENTS

0:00 Introduction

3:56 What Does Paul Mean by Traditional Marketing Is All Human?

6: 02 What Are the Obstacles to Artificial Intelligence Adoption

8:32 How Did the Marketing Artificial Intelligence Institute Come About?

11:50 Paul Talks About the Revolutionization of the Market Today.

15:42 What Trends Should One Look Out For In Artificial Intelligence Marketing Technology

18:44 How To Make Artificial Intelligence A Part Of Our Daily Lives.

21:05 What Is The Gap Between The Business School And Learning Artificial Intelligence

23:06 What The Next Generation Need To Have to Lead Them To Success 10. 25:08 What Are The Metrics We Need To Look At In Artificial Intelligence Marketing?

29:12 Advantages and Disadvantages of Artificial Intelligence.

32:24 Five Steps To Implement Artificial Intelligence In The Marketing Environment

34:42 Tips on Tools To Use For Artificial Intelligence

38:42 Words Of Wisdom From Paul

ABOUT THE GUEST

Paul Roetzer is the founder and CEO of Marketing AI Institute. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).

Follow Paul on LinkedIn - https://www.linkedin.com/in/paulroetzer/

Twitter - https://twitter.com/paulroetzer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

The Marketing Institute - https://www.marketingaiinstitute.com 

ABOUT THE HOST

There are over 140,000 FinTech ventures out there, including FinTechs, InsurTechs, HealthTechs, and WealthTechs. And the number keeps on changing every month. One statistic remains the same: 25% of these ventures have received investment and support from the financing world. 75% of these businesses still seek financing support from institutional and corporate investors alongside value-creating commercial collaboration opportunities with Global Fortune 500. 

Through this podcast series, I would like to demystify the world of corporate venturing, including how corporations collaborate with growth ventures, how venture capitalists and corporate venture capitalists make investment and collaboration choices in ventures and give tech founders and entrepreneurs, the strategies, tactics, tools, and techniques to build, grow and scale their business by understanding how those with financing power think. So, listen in, share and comment as you see fit.

Twitter: SabineVdL

LinkedIn: Sabine VanderLinden

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Email: podcast@sabinevdl.com

Website: www.sabinevdl.com