On this episode of the Scouting For Growth podcast, Sabine VdL talks to Anika Jackson who wears many hats with enviable finesse. Currently, Anika is professor, a VP of operations for Full Capacity Marketing, a full-service agency dedicated to uplifting workforce development and educational institutions.
Today, Anika will share with us her insights about growth, drawing from her multi-faceted experiences and achievements.
KEY TAKEAWAYS
BEST MOMENTS
‘Who are you & what are you doing here? That needs to infuse everything that you do. It helps people decide if they take a job, can work with you, if you’re aligned with them. ’
‘I’m learning as much as I’m teaching.’
‘This is a world where you have to think omni-channel, you have to be integrated, & you can’t be siloed, you have to work together, that’s the world we live in.’
‘Reserve all of the names across the socials but don’t scatter your attention, really be focussed and niche down.’
ABOUT THE GUEST
Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.
ABOUT THE HOST
There are over 140,000 FinTech ventures out there, including FinTechs, InsurTechs, HealthTechs, and WealthTechs. And the number keeps on changing every month. One statistic remains the same: 25% of these ventures have received investment and support from the financing world. 75% of these businesses still seek financing support from institutional and corporate investors alongside value-creating commercial collaboration opportunities with Global Fortune 500.
Through this podcast series, I would like to demystify the world of corporate venturing, including how corporations collaborate with growth ventures, how venture capitalists and corporate venture capitalists make investment and collaboration choices in ventures and give tech founders and entrepreneurs, the strategies, tactics, tools, and techniques to build, grow and scale their business by understanding how those with financing power think. So, listen in, share and comment as you see fit.