Nick talks about the ways in which we can understand our client's needs, and better serve them, by recognising the three levels of value, and deploying them in the right order.

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

KEY TAKEAWAYS
Decisions are sometimes made by the unconscious, but in order to process them fully, we must allow them to break through the conscious mind, which always seeks to protect and shield us.
The first level of value is to help your customer to fully understand their challenge. Many feel the challenges they face, but fail to effectively identify its implications.
Once the problem is understood, we must supply the quickest path or method towards eradicating that issue.
The last level of value is demonstrating how your unique offering actually removes or eradicates the problem being faced.

BEST MOMENTS

'It's about how you can start to influence someone by understanding their highest need from their biggest challenge'

'The subconscious mind is where a lot of our decisions are made'

'A lot of people know they have a challenge, but don't know what it is'

'If you can show that you understand their problem better than they understand their problem, then the next level of value becomes super easy'

VALUABLE RESOURCES

Scale Up with Nick Bradley: scaleup.vip/podcast

Scale Up Your Business, coaching/consulting: https://suyb.global

Join the free Scale Up Your Business community: scaleup.vip/community

To download a free gift from Nick - The 5 Reasons Why Your Business

Will Never Get To 8-Figures ... How To Fix It Fast! - https://www.scaleupmastermind.com/free-guide1

Take the SUYB Predictable Growth Assessment™, to measure your current business performance

and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment

ABOUT THE HOST 

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD
Work with Nick: https://highvalueexit.com
Nick’s Facebook page: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig

Nick talks about the ways in which we can understand our client's needs, and better serve them, by recognising the three levels of value, and deploying them in the right order.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
KEY TAKEAWAYS
<ul>
<li>Decisions are sometimes made by the unconscious, but in order to process them fully, we must allow them to break through the conscious mind, which always seeks to protect and shield us.</li>
<li>The first level of value is to help your customer to fully understand their challenge. Many feel the challenges they face, but fail to effectively identify its implications.</li>
<li>Once the problem is understood, we must supply the quickest path or method towards eradicating that issue.</li>
<li>The last level of value is demonstrating how your unique offering actually removes or eradicates the problem being faced.</li>
</ul>
BEST MOMENTS
'It's about how you can start to influence someone by understanding their highest need from their biggest challenge'
'The subconscious mind is where a lot of our decisions are made'
'A lot of people know they have a challenge, but don't know what it is'
'If you can show that you understand their problem better than they understand their problem, then the next level of value becomes super easy'
VALUABLE RESOURCES
Scale Up with Nick Bradley: scaleup.vip/podcast
Scale Up Your Business, coaching/consulting: <a href="https://suyb.global/">https://suyb.global</a>
Join the free Scale Up Your Business community: scaleup.vip/community
To download a free gift from Nick - The 5 Reasons Why Your Business
Will Never Get To 8-Figures ... How To Fix It Fast! - <a href="https://www.scaleupmastermind.com/free-guide1">https://www.scaleupmastermind.com/free-guide1</a>
Take the SUYB Predictable Growth Assessment™, to measure your current business performance
and show you where to focus next to get to where you want to be: <a href="https://scaleup.vip/PredictableGrowthAssessment">https://scaleup.vip/PredictableGrowthAssessment</a>     
ABOUT THE HOST 
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD Work with Nick: <a href="https://highvalueexit.com/">https://highvalueexit.com </a>Nick’s Facebook page: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb </a>Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li </a>Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>

Welcome to “Scale Up with Nick Bradley”.

In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.

Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!

You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.

Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 117 acquisitions
- 25 business exits
- $5.3bn in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"

Contact details:

Work with Nick: https://highvalueexit.com

Nick’s Facebook page: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Welcome to “Scale Up with Nick Bradley”.
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond: How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley: - Over 10 years in Private Equity - 117 acquisitions - 25 business exits - $5.3bn in deals - #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries - “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com</a> 
Nick’s Facebook page: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>

Scale Up With Nick Bradley

The Three Levels Of Value

Nick is joined by special guest, Anastasia Koroleva, who has been involved in multiple exits and is now focused on the psychological effects of exiting companies. They discuss the importance of understanding the psychological impact of exiting a business, including the challenges and changes that come with it.

Anastasia shares insights on the post-exit period, emphasising the need for healing, self-discovery, and exposure to new experiences. They delve into the concept of finding purpose and authenticity after an exit, highlighting the importance of evolving and aligning one's values with their future goals. 

KEY TAKEAWAYS
Preparation is Key: It is crucial for entrepreneurs to prepare emotionally and psychologically for an exit. Understanding the potential impact on mental health and identity post-exit is essential.
Taking time to heal and reflect post-exit is important. Entrepreneurs should give themselves permission not to know and expose themselves to different activities to aid in the healing process.
Instead of asking "What's next?", entrepreneurs should focus on "Who is next?" This involves understanding who they want to become and aligning their energy towards a specific purpose.
Entrepreneurs should be radically open to challenging their beliefs and assumptions, especially regarding concepts like freedom. It's important to channel freedom intentionally towards meaningful pursuits.
As entrepreneurs satisfy one level of their needs, new motivators and drivers may emerge. It's crucial to recognise that there are other motivators beyond financial gain that can drive fulfilment and purpose.

BEST MOMENTS

"I think it's very important to give yourself permission not to know. It's very important to heal. Building a business takes a toll on our health and mental health. We just need to heal and respect that."

"I think it's extremely important to focus on the 'who' first. 'Who' refers to you, but also as you correctly said, it also refers to people around you. Because we learn so much from just being around the right kind of people."

"Understanding true authenticity, which is absolutely needed to find your real purpose in life, takes time because we need to deal with who we are, and then exit pushes us to do that, pushes us to ask questions."

"It's a big challenge in terms of challenging it because most entrepreneurs, when I speak on stages and you ask the question about what are you doing this for? I usually ask three questions, and the second question is, you know, why does this matter?"

VALUABLE RESOURCES

Anastasia Koroleva - https://www.linkedin.com/in/anastasiakoroleva

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Nick is joined by special guest, Anastasia Koroleva, who has been involved in multiple exits and is now focused on the psychological effects of exiting companies. They discuss the importance of understanding the psychological impact of exiting a business, including the challenges and changes that come with it.
Anastasia shares insights on the post-exit period, emphasising the need for healing, self-discovery, and exposure to new experiences. They delve into the concept of finding purpose and authenticity after an exit, highlighting the importance of evolving and aligning one's values with their future goals. 
KEY TAKEAWAYS
<ul>
<li>Preparation is Key: It is crucial for entrepreneurs to prepare emotionally and psychologically for an exit. Understanding the potential impact on mental health and identity post-exit is essential.</li>
<li>Taking time to heal and reflect post-exit is important. Entrepreneurs should give themselves permission not to know and expose themselves to different activities to aid in the healing process.</li>
<li>Instead of asking "What's next?", entrepreneurs should focus on "Who is next?" This involves understanding who they want to become and aligning their energy towards a specific purpose.</li>
<li>Entrepreneurs should be radically open to challenging their beliefs and assumptions, especially regarding concepts like freedom. It's important to channel freedom intentionally towards meaningful pursuits.</li>
<li>As entrepreneurs satisfy one level of their needs, new motivators and drivers may emerge. It's crucial to recognise that there are other motivators beyond financial gain that can drive fulfilment and purpose.</li>
</ul>
BEST MOMENTS
"I think it's very important to give yourself permission not to know. It's very important to heal. Building a business takes a toll on our health and mental health. We just need to heal and respect that."
"I think it's extremely important to focus on the 'who' first. 'Who' refers to you, but also as you correctly said, it also refers to people around you. Because we learn so much from just being around the right kind of people."
"Understanding true authenticity, which is absolutely needed to find your real purpose in life, takes time because we need to deal with who we are, and then exit pushes us to do that, pushes us to ask questions."
"It's a big challenge in terms of challenging it because most entrepreneurs, when I speak on stages and you ask the question about what are you doing this for? I usually ask three questions, and the second question is, you know, why does this matter?"
VALUABLE RESOURCES
Anastasia Koroleva - <a href="https://www.linkedin.com/in/anastasiakoroleva">https://www.linkedin.com/in/anastasiakoroleva</a>
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com </a>
Nick’s Facebook: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Building A New Life After A 9-Figure Exit with Anastasia Koroleva

Nick is joined by Elliott Holland, an expert in due diligence, particularly quality of earnings. Elliott shares insights into the due diligence process, focusing on the importance of financial analysis and commercial and operational considerations. He emphasises the need for a robust due diligence process, especially for smaller businesses, to ensure accurate financial reporting and mitigate risks.

They also cover key aspects such as working capital, key man risk, and strategies for successful acquisitions., highlighting the significance of differentiation in a competitive market and the importance of experienced buyers in securing successful deals. 

KEY TAKEAWAYS
Quality of earnings is crucial in the due diligence process for selling a business, providing a mini audit on private businesses to ensure accurate financial reporting.
It is important to address key man risk, financial disrepair, and reliance on one vendor or customer to maintain the value of a business during a sale.
Working capital should be carefully assessed and negotiated to ensure a smooth transition for the new owner and avoid financial strain post-transaction.
Differentiating oneself in a crowded market of acquisition entrepreneurs can be achieved through experience, stability, and a willingness to put skin in the game.
No money down deals are speculative and may not be feasible in most cases, especially for new entrants in the market. It is essential to have realistic expectations and be prepared to negotiate effectively.

BEST MOMENTS

"I think the no money down stuff is speculative and oftentimes not worth the juice isn't worth the squeeze." 

"I think more people know about them now. And also, I think the skin in the game concept is real." 

"I think the other thing is there's a metric in private equity, I'm sure you saw this, where when you swap out leadership and put in your own person, the general return on that is pretty high." 

"I think it's primarily contracts and bonuses, but let's take a step back and say on this, let's be smart." 

VALUABLE RESOURCES

eholland@guardianduediligence.com

www.GuardianDueDiligence.com (404) 441-2637

Linkedin.com/in/elliottholland @ElliottEHolland

Youtube.com@guardianduediligence

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Nick is joined by Elliott Holland, an expert in due diligence, particularly quality of earnings. Elliott shares insights into the due diligence process, focusing on the importance of financial analysis and commercial and operational considerations. He emphasises the need for a robust due diligence process, especially for smaller businesses, to ensure accurate financial reporting and mitigate risks.
They also cover key aspects such as working capital, key man risk, and strategies for successful acquisitions., highlighting the significance of differentiation in a competitive market and the importance of experienced buyers in securing successful deals. 
KEY TAKEAWAYS
<ul>
<li>Quality of earnings is crucial in the due diligence process for selling a business, providing a mini audit on private businesses to ensure accurate financial reporting.</li>
<li>It is important to address key man risk, financial disrepair, and reliance on one vendor or customer to maintain the value of a business during a sale.</li>
<li>Working capital should be carefully assessed and negotiated to ensure a smooth transition for the new owner and avoid financial strain post-transaction.</li>
<li>Differentiating oneself in a crowded market of acquisition entrepreneurs can be achieved through experience, stability, and a willingness to put skin in the game.</li>
<li>No money down deals are speculative and may not be feasible in most cases, especially for new entrants in the market. It is essential to have realistic expectations and be prepared to negotiate effectively.</li>
</ul>
BEST MOMENTS
"I think the no money down stuff is speculative and oftentimes not worth the juice isn't worth the squeeze." 
"I think more people know about them now. And also, I think the skin in the game concept is real." 
"I think the other thing is there's a metric in private equity, I'm sure you saw this, where when you swap out leadership and put in your own person, the general return on that is pretty high." 
"I think it's primarily contracts and bonuses, but let's take a step back and say on this, let's be smart." 
VALUABLE RESOURCES
<a href="mailto:eholland@guardianduediligence.com">eholland@guardianduediligence.com</a>
<a href="http://www.GuardianDueDiligence.com">www.GuardianDueDiligence.com</a> (404) 441-2637
Linkedin.com/in/elliottholland @ElliottEHolland
Youtube.com@guardianduediligence
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com </a>
Nick’s Facebook: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Understanding The M & A Due Diligence Process - with Elliott Holland

Nick and special guest Dan Cremons take a deep dive into the world of private equity.

Dan, with his extensive experience in private equity, shares insights on maximising exit value for business owners. They also discuss the evolving landscape of private equity, emphasising the importance of operational expertise and value creation post-acquisition. Dan highlights the significance of building a business that aligns with the criteria of potential buyers, focusing on people performance and strategic planning for long-term success. 

KEY TAKEAWAYS
Begin with the end in mind: Business owners should start by thinking about what the business needs to look like to attract the right buyers for a successful exit.
Conduct exit planning sessions early: Engage in exit planning sessions with leadership teams to align on the vision for the business and the exit strategy.
Think like a private equity buyer: Understand how private equity buyers assess businesses and tailor the business to meet their criteria for a successful exit.
Focus on building a business that buyers would want to acquire: Create a business that aligns with the criteria of potential buyers to maximise exit value.
Prioritise people performance maximisation: Recognise the importance of having the right leadership team in place to drive value creation and enhance the business's attractiveness to buyers.

BEST MOMENTS

"I think my path has been perhaps made it feel a bit more approachable to me. But to your point, I deal with that a lot when dealing with founders who haven't dealt with private equity before."

"The good ones have identified a series of activities that they can meld together to be both different and valuable."

"The presence of a clear successor to the extent that the founder is trying to transition out or doesn't have or has acknowledged they don't have the skill set to carry it forward."

"I love what you're doing about getting people ready to be CEOs and putting them in. But I also know that if someone's got training wheels and an acquisition gets done, that can be a big risk as well."

VALUABLE RESOURCES

Download our Exit For Millions Blueprint™ to uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. Get ahead of the game and focus on building a high-value, exitable business now, so you have the 'option' to sell at any time and on your terms.

Get it today: ExitForMillionsBlueprint.com

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Nick and special guest Dan Cremons take a deep dive into the world of private equity.
Dan, with his extensive experience in private equity, shares insights on maximising exit value for business owners. They also discuss the evolving landscape of private equity, emphasising the importance of operational expertise and value creation post-acquisition. Dan highlights the significance of building a business that aligns with the criteria of potential buyers, focusing on people performance and strategic planning for long-term success. 
KEY TAKEAWAYS
<ul>
<li>Begin with the end in mind: Business owners should start by thinking about what the business needs to look like to attract the right buyers for a successful exit.</li>
<li>Conduct exit planning sessions early: Engage in exit planning sessions with leadership teams to align on the vision for the business and the exit strategy.</li>
<li>Think like a private equity buyer: Understand how private equity buyers assess businesses and tailor the business to meet their criteria for a successful exit.</li>
<li>Focus on building a business that buyers would want to acquire: Create a business that aligns with the criteria of potential buyers to maximise exit value.</li>
<li>Prioritise people performance maximisation: Recognise the importance of having the right leadership team in place to drive value creation and enhance the business's attractiveness to buyers.</li>
</ul>
BEST MOMENTS
"I think my path has been perhaps made it feel a bit more approachable to me. But to your point, I deal with that a lot when dealing with founders who haven't dealt with private equity before."
"The good ones have identified a series of activities that they can meld together to be both different and valuable."
"The presence of a clear successor to the extent that the founder is trying to transition out or doesn't have or has acknowledged they don't have the skill set to carry it forward."
"I love what you're doing about getting people ready to be CEOs and putting them in. But I also know that if someone's got training wheels and an acquisition gets done, that can be a big risk as well."
VALUABLE RESOURCES
Download our Exit For Millions Blueprint™ to uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. Get ahead of the game and focus on building a high-value, exitable business now, so you have the 'option' to sell at any time and on your terms.
Get it today: ExitForMillionsBlueprint.com
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com </a>
Nick’s Facebook: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

The Three Levels Of Value

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