Philip Thomas is one of only a handful of people to have truly made a lasting impact upon the business journey of Nick himself, and in this very special episode, you’ll find out exactly why.

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/



KEY TAKEAWAYS
There is no more powerful marketing tool than focusing in upon your ideal customer, and making them seem as attractive as possible to all other customers. This was the belief behind FHM, which marketed to 25 year-old men, and made all other men desirous of their status.
Attraction comes through focus. By pinpointing your specific archetype, you increase not only awareness, but interest.
So much of business is about relationships. If you have time to spend on any pursuit, it should always be in building the bridges and foundations that can take you higher.
Zeroing in on our core values is crucial, as are the behaviours we adopt. But when we define our business strategy, we should not ignore it. It should be the lens through which we see each decision.



BEST MOMENTS

‘If you’re in a market that’s floating up, it’s always a good place to be’

’25 looks like a hell of a lot of fun!’

’The more focused you are, the more you please everyone’

‘We need to encapsulate in a sentence, our purpose. What is it that we as a company do?'



VALUABLE RESOURCES

Philip Thomas LinkedIn - https://www.linkedin.com/in/philip-thomas-127a541/?originalSubdomain=uk
Philip Thomas Twitter - https://twitter.com/philthomas?lang=en
Cannes Lion - https://www.canneslions.com/about/news/the-campaign-for-creativity



ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD

Nick’s Facebook page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick's Instagram: https://scaleup.vip/IG
Scale Up Your Business, coaching/consulting: https://suyb.global

Philip Thomas is one of only a handful of people to have truly made a lasting impact upon the business journey of Nick himself, and in this very special episode, you’ll find out exactly why.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
 
KEY TAKEAWAYS
<ul>
<li>There is no more powerful marketing tool than focusing in upon your ideal customer, and making them seem as attractive as possible to all other customers. This was the belief behind FHM, which marketed to 25 year-old men, and made all other men desirous of their status.</li>
<li>Attraction comes through focus. By pinpointing your specific archetype, you increase not only awareness, but interest.</li>
<li>So much of business is about relationships. If you have time to spend on any pursuit, it should always be in building the bridges and foundations that can take you higher.</li>
<li>Zeroing in on our core values is crucial, as are the behaviours we adopt. But when we define our business strategy, we should not ignore it. It should be the lens through which we see each decision.</li>
</ul>
 
BEST MOMENTS 
‘If you’re in a market that’s floating up, it’s always a good place to be’
’25 looks like a hell of a lot of fun!’
’The more focused you are, the more you please everyone’
‘We need to encapsulate in a sentence, our purpose. What is it that we as a company do?'
 
VALUABLE RESOURCES
Philip Thomas LinkedIn - <a href="https://www.linkedin.com/in/philip-thomas-127a541/?originalSubdomain=uk">https://www.linkedin.com/in/philip-thomas-127a541/?originalSubdomain=uk</a> Philip Thomas Twitter - <a href="https://twitter.com/philthomas?lang=en">https://twitter.com/philthomas?lang=en</a> Cannes Lion - <a href="https://www.canneslions.com/about/news/the-campaign-for-creativity">https://www.canneslions.com/about/news/the-campaign-for-creativity</a>
 
ABOUT THE HOST 
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. 
CONTACT METHOD
Nick’s Facebook page: <a href="https://scaleup.vip/FB">https://scaleup.vip/FB</a>   Nick’s LinkedIn: <a href="https://scaleup.vip/LI">https://scaleup.vip/LI</a>   Nick's Instagram: <a href="https://scaleup.vip/IG">https://scaleup.vip/IG</a>   Scale Up Your Business, coaching/consulting: <a href="https://suyb.global/">https://suyb.global</a>

Welcome to “Scale Up with Nick Bradley”.

In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.

Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!

You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.

Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 117 acquisitions
- 25 business exits
- $5.3bn in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"

Contact details:

Work with Nick: https://highvalueexit.com

Nick’s Facebook page: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Welcome to “Scale Up with Nick Bradley”.
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond: How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley: - Over 10 years in Private Equity - 117 acquisitions - 25 business exits - $5.3bn in deals - #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries - “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com</a> 
Nick’s Facebook page: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>

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