Join Nick as he conducts a special masterclass mentoring session with guest Rohan Sheth, where they dive deep into the world of paid media advertising, exploring its significance for businesses at various stages of growth.

Rohan, a seasoned expert and co-founder of the well-known agency GrowRev, shares insights from his extensive experience managing over $300 million in ad spend and generating over $2 billion in revenue for clients like Tony Robbins and Grant Cardone.

The discussion covers common fears surrounding paid advertising, the importance of understanding customer lifetime value, and effective strategies for crafting compelling ad campaigns. 

 

KEY TAKEAWAYS
Paid media is a powerful tool for scaling businesses quickly, but it requires a solid understanding of the numbers involved, such as customer acquisition cost and lifetime value. Knowing these metrics helps mitigate fears associated with spending money on ads.
Different advertising platforms serve different purposes. For instance, LinkedIn is effective for B2B targeting, while Snapchat is emerging as a cost-effective option for lead generation, particularly in sectors like healthcare and telemedicine.
Continuous testing of ad creatives, messaging, and targeting is crucial for optimising ad performance. Utilising AI tools can enhance this process by providing insights into audience segmentation and creative development.
A clear understanding of the customer journey from awareness to conversion is essential. This involves ensuring that the messaging in ads aligns with what users see on landing pages to avoid confusion and increase conversion rates.
Starting with a manageable budget (e.g., $50 a day) and maintaining consistency in ad spending is important for building momentum in advertising campaigns. Platforms favour advertisers who demonstrate consistent activity, which can lead to better performance over time.

 

BEST MOMENTS

"There is no quicker way to scale a business than by being able to turn on paid media and also turn it off."

"Fear is the biggest one that I see a lot of the time... it comes down to understanding. There is a way to just light up money on fire."

"If you know your lifetime value for customers is north of $20,000, I'd go to LinkedIn because you're going to get that."

"The one thing Facebook likes to see is consistency. They'd rather you spend $50 a day consistently than turn it on and off."

"Get really clear on that customer journey or that prospect to customer journey. That's critical."

 

GUEST RESOURCES

Rohan Sheth - https://uk.linkedin.com/in/rohansheth

 

VALUABLE RESOURCES

Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in 

Nick’s LinkedIn: https://highvalueexit.com/li

 

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

 

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Join Nick as he conducts a special masterclass mentoring session with guest Rohan Sheth, where they dive deep into the world of paid media advertising, exploring its significance for businesses at various stages of growth.
Rohan, a seasoned expert and co-founder of the well-known agency GrowRev, shares insights from his extensive experience managing over $300 million in ad spend and generating over $2 billion in revenue for clients like Tony Robbins and Grant Cardone.
The discussion covers common fears surrounding paid advertising, the importance of understanding customer lifetime value, and effective strategies for crafting compelling ad campaigns.&nbsp;
&nbsp;
KEY TAKEAWAYS
<ul>
<li>Paid media is a powerful tool for scaling businesses quickly, but it requires a solid understanding of the numbers involved, such as customer acquisition cost and lifetime value. Knowing these metrics helps mitigate fears associated with spending money on ads.</li>
<li>Different advertising platforms serve different purposes. For instance, LinkedIn is effective for B2B targeting, while Snapchat is emerging as a cost-effective option for lead generation, particularly in sectors like healthcare and telemedicine.</li>
<li>Continuous testing of ad creatives, messaging, and targeting is crucial for optimising ad performance. Utilising AI tools can enhance this process by providing insights into audience segmentation and creative development.</li>
<li>A clear understanding of the customer journey from awareness to conversion is essential. This involves ensuring that the messaging in ads aligns with what users see on landing pages to avoid confusion and increase conversion rates.</li>
<li>Starting with a manageable budget (e.g., $50 a day) and maintaining consistency in ad spending is important for building momentum in advertising campaigns. Platforms favour advertisers who demonstrate consistent activity, which can lead to better performance over time.</li>
</ul>
&nbsp;
BEST MOMENTS
"There is no quicker way to scale a business than by being able to turn on paid media and also turn it off."
"Fear is the biggest one that I see a lot of the time... it comes down to understanding. There is a way to just light up money on fire."
"If you know your lifetime value for customers is north of $20,000, I'd go to LinkedIn because you're going to get that."
"The one thing Facebook likes to see is consistency. They'd rather you spend $50 a day consistently than turn it on and off."
"Get really clear on that customer journey or that prospect to customer journey. That's critical."
&nbsp;
GUEST RESOURCES
Rohan Sheth - <a href="https://uk.linkedin.com/in/rohansheth">https://uk.linkedin.com/in/rohansheth</a>
&nbsp;
VALUABLE RESOURCES
Exit Your Business For Millions - Download This Guide:&nbsp;<a href="https://go.highvalueexit.com/scale-beyond">https://go.highvalueexit.com/opt-in</a>&nbsp;
Nick&rsquo;s LinkedIn:&nbsp;<a href="https://go.highvalueexit.com/scale-beyond">https://highvalueexit.com/li</a>
&nbsp;
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
&nbsp;
This Podcast has been brought to you by&nbsp;Disruptive Media.&nbsp;<a href="https://disruptivemedia.co.uk/">https://disruptivemedia.co.uk/</a>

Welcome to “Scale Up with Nick Bradley”.


In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.

Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!

You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.

Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 100+ acquisitions
- 26 business exits
- Over $5 Billion in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"



Contact details:

Work with Nick: https://highvalueexit.com

Nick’s LinkedIn: linkedin.com/in/realnickbradley

Welcome to “Scale Up with Nick Bradley”. 
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond: How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley: - Over 10 years in Private Equity - 100+ acquisitions - 26 business exits - Over $5 Billion in deals - #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries - “In business and in life - be grateful, be brave, have faith, show up!"
 
Contact details:
Work with Nick: <a href="https://highvalueexit.com/" data-saferedirecturl="https://www.google.com/url?q=https://highvalueexit.com/&amp;source=gmail&amp;ust=1725530104125000&amp;usg=AOvVaw3dzuoKv-eymJ4pVhirr7mx">https://highvalueexit.com</a>
Nick’s LinkedIn: <a href="http://linkedin.com/in/realnickbradley" data-saferedirecturl="https://www.google.com/url?q=http://linkedin.com/in/realnickbradley&amp;source=gmail&amp;ust=1725530104125000&amp;usg=AOvVaw17YudxG6b2u7MTQ0EtuBx1">linkedin.com/in/realnickbradley</a>

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