Lisa Cumes is a freelance copywriter and StoryBrand Certified Guide, dedicated to helping business owners develop their own unique brand story, one of the most powerful tools in developing a narrative around the work you do.

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

KEY TAKEAWAYS
One of the smartest things we can do as business owners right now is to invest in marketing and product development. Those who have done so, have seen remarkable gains, even through the COVID lockdown.
A growth mindset allows us to see the opportunities that may be in front of us at all times. A closed mindset is almost like turning our back on them.
People often don’t follow the financial aspirations behind something. They follow the narrative. They follow the heart and soul of a project. They want to be part of the story.
StoryBrand removes the noise, the confusion, and the overwhelm of copywriting, in terms of presenting a business to a customer. It is about concentrating the point and assuring your customer that you can solve their problem.
The best idea isn’t always the clearest choice. The idea that can communicate itself in the simplest, most resonant way, will often be the winner.



BEST MOMENTS

‘He got out of his head. He invested. And he’s got the result!’

‘If one person voices it, then others are out there who need it!’

‘Any component of success, going forward, requires a team’

‘People need to be sold on the fact that you understand the problem that they are facing'



VALUABLE RESOURCES

Lisa Cumes LinkedIn - https://www.linkedin.com/in/lisacumes/

Simple Story Solutions - https://simplestorysolutions.com

Lisa Cumes Instagram - https://www.instagram.com/lisacumes/



ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD

Nick’s Facebook page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick's Instagram: https://scaleup.vip/IG
Scale Up Your Business, coaching/consulting: https://suyb.global

Lisa Cumes is a freelance copywriter and StoryBrand Certified Guide, dedicated to helping business owners develop their own unique brand story, one of the most powerful tools in developing a narrative around the work you do.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
KEY TAKEAWAYS
<ul>
<li>One of the smartest things we can do as business owners right now is to invest in marketing and product development. Those who have done so, have seen remarkable gains, even through the COVID lockdown.</li>
<li>A growth mindset allows us to see the opportunities that may be in front of us at all times. A closed mindset is almost like turning our back on them.</li>
<li>People often don’t follow the financial aspirations behind something. They follow the narrative. They follow the heart and soul of a project. They want to be part of the story.</li>
<li>StoryBrand removes the noise, the confusion, and the overwhelm of copywriting, in terms of presenting a business to a customer. It is about concentrating the point and assuring your customer that you can solve their problem.</li>
<li>The best idea isn’t always the clearest choice. The idea that can communicate itself in the simplest, most resonant way, will often be the winner. </li>
</ul>
BEST MOMENTS
‘He got out of his head. He invested. And he’s got the result!’
‘If one person voices it, then others are out there who need it!’
‘Any component of success, going forward, requires a team’
‘People need to be sold on the fact that you understand the problem that they are facing' 
VALUABLE RESOURCES
Lisa Cumes LinkedIn - <a href="https://www.linkedin.com/in/lisacumes/">https://www.linkedin.com/in/lisacumes/</a>
Simple Story Solutions - <a href="https://simplestorysolutions.com/">https://simplestorysolutions.com</a>
Lisa Cumes Instagram - <a href="https://www.instagram.com/lisacumes/">https://www.instagram.com/lisacumes/</a>
 
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. 
CONTACT METHOD
Nick’s Facebook page: <a href="https://scaleup.vip/FB">https://scaleup.vip/FB</a>   Nick’s LinkedIn: <a href="https://scaleup.vip/LI">https://scaleup.vip/LI</a>   Nick's Instagram: <a href="https://scaleup.vip/IG">https://scaleup.vip/IG</a>   Scale Up Your Business, coaching/consulting: <a href="https://suyb.global/">https://suyb.global</a>

Welcome to “Scale Up with Nick Bradley”.

In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.

Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!

You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.

Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 117 acquisitions
- 25 business exits
- $5.3bn in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"

Contact details:

Work with Nick: https://highvalueexit.com

Nick’s Facebook page: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Welcome to “Scale Up with Nick Bradley”.
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond: How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley: - Over 10 years in Private Equity - 117 acquisitions - 25 business exits - $5.3bn in deals - #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries - “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com</a> 
Nick’s Facebook page: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>

Scale Up With Nick Bradley

Entrepreneur In Focus - Lisa Cumes, How To Create Your Brand Story

Nick talks to Graham Stephen, the co-founder of BizVal, about the process of demystifying business valuations.

Graham shares his background in corporate finance and entrepreneurship, highlighting the importance of understanding the value drivers of a business. They discuss key factors in business valuations, such as owner independence, effective processes and systems, unit economics, and customer understanding.

The conversation also delves into the significance of realistic growth strategies and the impact of customer dynamics on business value. 

KEY TAKEAWAYS
Business owners often struggle with the emotional aspect of selling their business, as it is tied to their identity and personal success.
Having effective and scalable processes and systems in place is crucial for reducing owner dependence and ensuring the business can run smoothly without the founder's constant involvement.
Understanding the unit economics of a business, including margins, cost scaling, and reinvestment adjustments, is essential for evaluating the cash profits a business can generate sustainably.
A deep understanding of the customer base, market dynamics, and growth potential is vital for driving performance and achieving desired growth outcomes.
Factors such as customer concentration, market size, and growth strategy play a significant role in determining the value and potential of a business for potential buyers.

BEST MOMENTS

"I think a lot of business owners battle to separate that. So when they start to think about exit planning, it is something that they have to confront."

"I think what's really important, more than the unit economics themselves, is actually the owner or management's understanding of what those unit economics are."



GUEST RESOURCES

BizVal - https://bizvalglobal.com/about-us/

VALUABLE RESOURCES

FREE TRAINING:

Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.

https://go.highvalueexit.com/training

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

Work with Nick: https://highvalueexit.com 

Nick’s LinkedIn: linkedin.com/in/realnickbradley

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value businesses towards life-changing exits.

Nick talks to Graham Stephen, the co-founder of BizVal, about the process of demystifying business valuations.
Graham shares his background in corporate finance and entrepreneurship, highlighting the importance of understanding the value drivers of a business. They discuss key factors in business valuations, such as owner independence, effective processes and systems, unit economics, and customer understanding.
The conversation also delves into the significance of realistic growth strategies and the impact of customer dynamics on business value. 
KEY TAKEAWAYS
<ul>
<li>Business owners often struggle with the emotional aspect of selling their business, as it is tied to their identity and personal success.</li>
<li>Having effective and scalable processes and systems in place is crucial for reducing owner dependence and ensuring the business can run smoothly without the founder's constant involvement.</li>
<li>Understanding the unit economics of a business, including margins, cost scaling, and reinvestment adjustments, is essential for evaluating the cash profits a business can generate sustainably.</li>
<li>A deep understanding of the customer base, market dynamics, and growth potential is vital for driving performance and achieving desired growth outcomes.</li>
<li>Factors such as customer concentration, market size, and growth strategy play a significant role in determining the value and potential of a business for potential buyers.</li>
</ul>
BEST MOMENTS
"I think a lot of business owners battle to separate that. So when they start to think about exit planning, it is something that they have to confront."
"I think what's really important, more than the unit economics themselves, is actually the owner or management's understanding of what those unit economics are."
 
GUEST RESOURCES
BizVal - <a href="https://bizvalglobal.com/about-us/">https://bizvalglobal.com/about-us/</a>
VALUABLE RESOURCES
FREE TRAINING:
Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence.
<a href="https://go.highvalueexit.com/training">https://go.highvalueexit.com/training</a>
FREE DOWNLOAD:
"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.
<a href="https://go.highvalueexit.com/opt-in">https://go.highvalueexit.com/opt-in</a>
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com </a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">linkedin.com/in/realnickbradley</a>
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value businesses towards life-changing exits.

How Much Is Your Business Really Worth with Graham Stephen

Nick discusses the intricate world of mergers and acquisitions, focusing on sophisticated buyers like private equity firms. Nick emphasizes the importance of understanding the mindset of private equity partners when considering selling a company, especially for significant figures. He sheds light on the strategies and tactics employed by private equity firms, such as leveraging debt, maximizing returns, and the dynamics of partnerships post-acquisition

KEY TAKEAWAYS


Understanding the world of private equity and sophisticated buyers is crucial for successful business exits.


Private equity firms aim to buy businesses cheaply, scale them quickly, and generate high returns for investors.


When considering selling to private equity, founders should thoroughly research and interview potential partners.


Selling a majority stake to private equity can lead to significant financial gains, especially if the founder retains equity post-acquisition.


Proper planning and education are essential for founders looking to sell their businesses to private equity or sophisticated buyers.

BEST MOMENTS

"Private equity has for years had a very bad rap... However, there are many, many private equity firms out there, literally thousands, and they all have different ways of operating." 

"When they go and buy a business, they don't just go and put their money into the acquisition. They put around 20%, maybe 30% of their money into the acquisition." 

"Remember, this is the biggest financial transaction of your life. Selling a company for eight to nine figures is a life-changing event, bar none." 

VALUABLE RESOURCES

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Nick discusses the intricate world of mergers and acquisitions, focusing on sophisticated buyers like private equity firms. Nick emphasizes the importance of understanding the mindset of private equity partners when considering selling a company, especially for significant figures. He sheds light on the strategies and tactics employed by private equity firms, such as leveraging debt, maximizing returns, and the dynamics of partnerships post-acquisition
KEY TAKEAWAYS
<ul>
<li>
Understanding the world of private equity and sophisticated buyers is crucial for successful business exits.
</li>
<li>
Private equity firms aim to buy businesses cheaply, scale them quickly, and generate high returns for investors.
</li>
<li>
When considering selling to private equity, founders should thoroughly research and interview potential partners.
</li>
<li>
Selling a majority stake to private equity can lead to significant financial gains, especially if the founder retains equity post-acquisition.
</li>
<li>
Proper planning and education are essential for founders looking to sell their businesses to private equity or sophisticated buyers.
</li>
</ul>
BEST MOMENTS
"Private equity has for years had a very bad rap... However, there are many, many private equity firms out there, literally thousands, and they all have different ways of operating." 
"When they go and buy a business, they don't just go and put their money into the acquisition. They put around 20%, maybe 30% of their money into the acquisition." 
"Remember, this is the biggest financial transaction of your life. Selling a company for eight to nine figures is a life-changing event, bar none." 
VALUABLE RESOURCES
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com </a>
Nick’s Facebook: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

What You Must Know About Private Equity (and probably don't)

Nick is joined by Kurt Stein, an IT consultant and digital transformation expert, to talk about the impact of AI on entrepreneurship and business, particularly in a rapidly changing landscape. Kurt emphasises the importance of embracing AI as an enabler rather than a threat, highlighting the need for businesses to adapt and innovate quickly. They delve into various AI tools and platforms, such as Microsoft Copilot and Descript, that can enhance business operations and efficiency, and touch on the significance of effective prompting in utilising AI tools and the necessity for businesses to build an AI-first culture to stay competitive in the evolving market. 

KEY TAKEAWAYS
It is crucial for businesses to embrace AI as an enabler of growth and innovation, rather than a threat.
To excel in using AI tools effectively, continuous learning and practice are essential. Start small, experiment, and refine your prompts.
Utilising tools like Microsoft Co-Pilot can significantly impact businesses by enabling AI capabilities within existing systems.
Explore a variety of AI tools such as Descript, u.com, OpenAI, VEED.io, and WordTune to enhance productivity and efficiency in different business functions.
Improving prompting skills is key to maximising the potential of AI tools. Practice, follow experts, and take relevant courses to enhance prompting abilities.

BEST MOMENTS

"If you want to go run a marathon, you don't just put on a pair of sneakers and just start running. You're going to hurt yourself. You're going to make a lot of mistakes. You're going to do everything wrong." 

"The prompting really is the key. You don't have to be a computer engineer or a computer scientist in order to do that. So let that fear go away. You can actually work with it. You can be very successful with it." 

"It's not AI that's going to kind of, you know, kill your business or kind of stop your employment. It's someone who knows how to use it better." 

"So the one thing that's kind of level things as well is Microsoft, is Google. Microsoft more so. Google stumbled in the beginning with some of the things they were doing."

VALUABLE RESOURCES

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

Work with Nick: https://highvalueexit.com 

Nick’s Facebook: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Nick is joined by Kurt Stein, an IT consultant and digital transformation expert, to talk about the impact of AI on entrepreneurship and business, particularly in a rapidly changing landscape. Kurt emphasises the importance of embracing AI as an enabler rather than a threat, highlighting the need for businesses to adapt and innovate quickly. They delve into various AI tools and platforms, such as Microsoft Copilot and Descript, that can enhance business operations and efficiency, and touch on the significance of effective prompting in utilising AI tools and the necessity for businesses to build an AI-first culture to stay competitive in the evolving market. 
KEY TAKEAWAYS
<ul>
<li>It is crucial for businesses to embrace AI as an enabler of growth and innovation, rather than a threat.</li>
<li>To excel in using AI tools effectively, continuous learning and practice are essential. Start small, experiment, and refine your prompts.</li>
<li>Utilising tools like Microsoft Co-Pilot can significantly impact businesses by enabling AI capabilities within existing systems.</li>
<li>Explore a variety of AI tools such as Descript, u.com, OpenAI, VEED.io, and WordTune to enhance productivity and efficiency in different business functions.</li>
<li>Improving prompting skills is key to maximising the potential of AI tools. Practice, follow experts, and take relevant courses to enhance prompting abilities.</li>
</ul>
BEST MOMENTS
"If you want to go run a marathon, you don't just put on a pair of sneakers and just start running. You're going to hurt yourself. You're going to make a lot of mistakes. You're going to do everything wrong." 
"The prompting really is the key. You don't have to be a computer engineer or a computer scientist in order to do that. So let that fear go away. You can actually work with it. You can be very successful with it." 
"It's not AI that's going to kind of, you know, kill your business or kind of stop your employment. It's someone who knows how to use it better." 
"So the one thing that's kind of level things as well is Microsoft, is Google. Microsoft more so. Google stumbled in the beginning with some of the things they were doing."
VALUABLE RESOURCES
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com </a>
Nick’s Facebook: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

Entrepreneur In Focus - Lisa Cumes, How To Create Your Brand Story

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