Nick welcomes business growth coach Dawn McGruer to discuss the often-overlooked topic of strategy in business. Nick highlights the importance of understanding strategy through the lens of individual psychology and behaviour. Dawn shares her extensive background in marketing and coaching, emphasising the significance of designing a business model that aligns with personal values and lifestyle.

The conversation delves into the psychology behind consumer behaviour, the importance of clarity in business goals, and the necessity of building strong relationships in a competitive landscape.

KEY TAKEAWAYS

• Establishing clarity around what you want from your business and life is crucial. This foundational piece helps ensure that the business model aligns with personal values and goals, preventing the creation of a "Franken business" that one might later want to tear down.
• It's essential to design your offerings based on the real problems your target clients face, rather than simply replicating what others are doing. This approach leads to creating unique and remarkable solutions that resonate with potential clients.
• A sustainable and scalable business model should be simple and focused. Knowing your numbers and understanding what it takes to deliver your services effectively can lead to better client relationships and overall business success.
• Building strong relationships is fundamental in business. Understanding the psychology of clients and fostering genuine connections can lead to better outcomes and a more enjoyable business experience.

BEST MOMENTS

"My whole mission for next year is to really kind of carve out a space where I'm not just the whole word of coach... I want to define my message more in terms of mentoring and strategy."

"I would rather cut a cost than sell my soul. If I had to cut something else out, not to take that client, I would rather do that."

"When you get the business model right, every industry can be very lucrative and it can be very easy. It doesn't have to be difficult."

"I think the thing is, is if your messaging is right, you can be brand new onto the market and have command authority in anything that you do."

GUEST RESOURCES

Dawn McGruer - https://dawnmcgruer.com/

VALUABLE RESOURCES

FREE DOWNLOAD:

"Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit.

https://go.highvalueexit.com/opt-in

Nick’s LinkedIn: https://highvalueexit.com/li

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.