Nick’s  guests, Chris Lawson and Samuel Monnie are the co-hosts of the podcast ‘Across the Pond, Marketing Transformed’ and in this, in-depth discussion they talk about the importance of narrative, optimising your marketing strategy, inspiring success and the importance of a growth mindset in business

This is a fascinating opportunity to understand how at the heart of good marketing there needs to be a  great storyteller creating a narrative and telling a story with empathy that connects with others.

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

KEY TAKEAWAYS
Storytelling is about painting a picture that is very human
With storytelling, emotion is felt and transferred
Storytelling is natural to humans and the struggles are very vivid
The people that you ultimately connect within business are those who are great storytellers
At the heart of good marketing is good storytelling and applies whether its analytical performance-based  marketing or developing a proposition
Can you tell the brand story from the perspective of the customer where they are the hero?
It was a transformational shift in marketing when the customer started to have a voice
Peer to peer groups are about humans connecting on a social and emotional level
Listening  as well as telling and talking is a powerful construct
Peer to peer learning, sharing and collaboration is a huge opportunity  
There are now  multiple ways for content creators to be rewarded and compensated
You have to understand your marketing strategies and the audience you want to connect with
You need to understand, reflect and listen with empathy and it is this that gives you the right to inspire and paint a picture of the future
Be a curious detective, listen carefully and go with where they want to go

BEST MOMENTS

‘Whether you are a rising star, experienced professional or entrepreneur we wanted to tell a story around marketing because it isn’t rocket science’

‘There is a lot of noise out there so you have to stand out’

‘It’s about connecting in an authentic way with communities on their terms’

VALUABLE RESOURCES

Scale Up Your Business – scaleup.vip/podcast

Join the free Scale Up Your Business community: scaleup.vip/community

Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment

ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD
Work with Nick: https://highvalueexit.com
Nick’s Facebook page: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig

Nick’s  guests, Chris Lawson and Samuel Monnie are the co-hosts of the podcast ‘Across the Pond, Marketing Transformed’ and in this, in-depth discussion they talk about the importance of narrative, optimising your marketing strategy, inspiring success and the importance of a growth mindset in business
This is a fascinating opportunity to understand how at the heart of good marketing there needs to be a  great storyteller creating a narrative and telling a story with empathy that connects with others.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
KEY TAKEAWAYS
<ul>
<li>Storytelling is about painting a picture that is very human</li>
<li>With storytelling, emotion is felt and transferred</li>
<li>Storytelling is natural to humans and the struggles are very vivid</li>
<li>The people that you ultimately connect within business are those who are great storytellers</li>
<li>At the heart of good marketing is good storytelling and applies whether its analytical performance-based  marketing or developing a proposition</li>
<li>Can you tell the brand story from the perspective of the customer where they are the hero?</li>
<li>It was a transformational shift in marketing when the customer started to have a voice</li>
<li>Peer to peer groups are about humans connecting on a social and emotional level</li>
<li>Listening  as well as telling and talking is a powerful construct</li>
<li>Peer to peer learning, sharing and collaboration is a huge opportunity  </li>
<li>There are now  multiple ways for content creators to be rewarded and compensated</li>
<li>You have to understand your marketing strategies and the audience you want to connect with</li>
<li>You need to understand, reflect and listen with empathy and it is this that gives you the right to inspire and paint a picture of the future</li>
<li>Be a curious detective, listen carefully and go with where they want to go</li>
</ul>
BEST MOMENTS
‘Whether you are a rising star, experienced professional or entrepreneur we wanted to tell a story around marketing because it isn’t rocket science’
‘There is a lot of noise out there so you have to stand out’
‘It’s about connecting in an authentic way with communities on their terms’
VALUABLE RESOURCES
Scale Up Your Business –<a href="http://www.scaleup.vip/podcast"> scaleup.vip/podcast</a>
Join the free Scale Up Your Business community:<a href="http://www.scaleup.vip/community"> scaleup.vip/community</a>
Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: <a href="https://scaleup.vip/PredictableGrowthAssessment">https://scaleup.vip/PredictableGrowthAssessment</a>
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD Work with Nick: <a href="https://highvalueexit.com/">https://highvalueexit.com </a>Nick’s Facebook page: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb </a>Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li </a>Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>

Welcome to “Scale Up with Nick Bradley”.

In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.

Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!

You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.

Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 117 acquisitions
- 25 business exits
- $5.3bn in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"

Contact details:

Work with Nick: https://highvalueexit.com

Nick’s Facebook page: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Welcome to “Scale Up with Nick Bradley”.
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond: How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley: - Over 10 years in Private Equity - 117 acquisitions - 25 business exits - $5.3bn in deals - #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries - “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com</a> 
Nick’s Facebook page: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>

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