Tom Eisenmann is a professor at Harvard Business School teaching entrepreneurship and is the author of ‘The Fail-Safe Startup’

He discusses his book and the stages a business goes through in its creation along with the potential challenges across the start-up period.

Bringing together the value proposition, the go-to-market plan, the technology and operations along with a cash flow formula are all elements that need to work together dynamically and Tom and Nick discuss all things startup and share great examples in this informative episode that is a must-listen for any entrepreneur.

Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.

https://highvalueexit.scoreapp.com/

KEY TAKEAWAYS
Finding ideas and validating the concept is the first stage for any business followed by bringing together all the resources required
An entrepreneur is someone who pursues an idea without all the resources initially
Resource mobilisation and exploring the opportunity go side by side
When you have a product-market then you can start to scale
Big company people in start-ups can interrupt the rhythm
Entrepreneurs can be so focused on getting ahead they skip the up-front market research.
Customer discovery before you engineer the product is a better approach
Your success with early adopters of your product may not be replicated with mainstream customers
Every entrepreneur needs early adopters but mainstream customers will require marketing spend.
If you are in an industry that requires expertise you need to make sure you or someone in your team has the expertise necessary.
Make sure you do the upfront research and be aware that the success with early adopters may not be indicative of a mainstream customer.
One of the hardest decisions as an entrepreneur is knowing when to shut down
If the odds of turning it around are increasingly small and you aren’t enjoying it then it’s time to shut down gracefully.
Having failed you can learn from the experience and move forward.

BEST MOMENTS

‘For some people, an idea will just pop into their minds for those there is a search’

‘In a start-up, you have to make things happen’

‘Entrepreneurs are often like Peter Pan and don’t want to grow up’

VALUABLE RESOURCES

Scale Up Your Business – scaleup.vip/podcast

Join the free Scale Up Your Business community: scaleup.vip/community

Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks

The Fail-Safe Startup - Tom Eisenmann

ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally.

Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.

CONTACT METHOD
Work with Nick: https://highvalueexit.com
Nick’s Facebook page: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig

Tom Eisenmann is a professor at Harvard Business School teaching entrepreneurship and is the author of ‘The Fail-Safe Startup’
He discusses his book and the stages a business goes through in its creation along with the potential challenges across the start-up period.
Bringing together the value proposition, the go-to-market plan, the technology and operations along with a cash flow formula are all elements that need to work together dynamically and Tom and Nick discuss all things startup and share great examples in this informative episode that is a must-listen for any entrepreneur.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
<a href="https://highvalueexit.scoreapp.com/">https://highvalueexit.scoreapp.com/</a>
KEY TAKEAWAYS
<ul>
<li>Finding ideas and validating the concept is the first stage for any business followed by bringing together all the resources required</li>
<li>An entrepreneur is someone who pursues an idea without all the resources initially</li>
<li>Resource mobilisation and exploring the opportunity go side by side</li>
<li>When you have a product-market then you can start to scale</li>
<li>Big company people in start-ups can interrupt the rhythm</li>
<li>Entrepreneurs can be so focused on getting ahead they skip the up-front market research.</li>
<li>Customer discovery before you engineer the product is a better approach</li>
<li>Your success with early adopters of your product may not be replicated with mainstream customers</li>
<li>Every entrepreneur needs early adopters but mainstream customers will require marketing spend.</li>
<li>If you are in an industry that requires expertise you need to make sure you or someone in your team has the expertise necessary.</li>
<li>Make sure you do the upfront research and be aware that the success with early adopters may not be indicative of a mainstream customer.</li>
<li>One of the hardest decisions as an entrepreneur is knowing when to shut down</li>
<li>If the odds of turning it around are increasingly small and you aren’t enjoying it then it’s time to shut down gracefully.</li>
<li>Having failed you can learn from the experience and move forward.</li>
</ul>
BEST MOMENTS
‘For some people, an idea will just pop into their minds for those there is a search’
‘In a start-up, you have to make things happen’
‘Entrepreneurs are often like Peter Pan and don’t want to grow up’
VALUABLE RESOURCES
Scale Up Your Business –<a href="http://www.scaleup.vip/podcast"> scaleup.vip/podcast</a>
Join the free Scale Up Your Business community:<a href="http://www.scaleup.vip/community"> scaleup.vip/community</a>
Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be:<a href="https://scaleup.vip/sixpeaks"> https://scaleup.vip/sixpeaks</a>         
<a href="https://www.amazon.co.uk/dp/B087Z7S5Q5/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">The Fail-Safe Startup - Tom Eisenmann</a>
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD Work with Nick: <a href="https://highvalueexit.com/">https://highvalueexit.com </a>Nick’s Facebook page: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb </a>Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li </a>Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>

Welcome to “Scale Up with Nick Bradley”.

In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.

Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!

You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.

Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 117 acquisitions
- 25 business exits
- $5.3bn in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"

Contact details:

Work with Nick: https://highvalueexit.com

Nick’s Facebook page: https://highvalueexit.com/fb

Nick’s LinkedIn: https://highvalueexit.com/li

Nick’s Instagram: https://highvalueexit.com/ig

Welcome to “Scale Up with Nick Bradley”.
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond: How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley: - Over 10 years in Private Equity - 117 acquisitions - 25 business exits - $5.3bn in deals - #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries - “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: <a href="https://highvalueexit.com">https://highvalueexit.com</a> 
Nick’s Facebook page: <a href="https://highvalueexit.com/fb">https://highvalueexit.com/fb</a>
Nick’s LinkedIn: <a href="https://highvalueexit.com/li">https://highvalueexit.com/li</a>
Nick’s Instagram: <a href="https://highvalueexit.com/ig">https://highvalueexit.com/ig</a>

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