Redbubble's First XI travel to Sydney. It's been a 10 year slog to get here.

Chairman and CEO stand in front of the gathered crowd at the Australian Securities Exchange while the brass bell waits patiently on the wall behind the lectern.

But Redbubble didn't have to put itself through the scrutiny of the market, even though it chose to.

Links mentioned in the episode

- A review of Melbourne's digital marketplaces

- Schrodinger’s Cat t-shirt

- Redbubble IPO video YouTube

- Mr Baxter

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