I think it’s fair to say Wayne Brown’s YouTube apology has only underscored a pretty obvious fact. Auckland’s Lord Mayor would probably be the first to admit it: he is not Captain Charisma when it comes to communication.

In many ways, that played to his advantage in the local election campaign. There’s no doubt that the discontent with Central Government and the festering anger that some Aucklanders felt over Jacinda Ardern’s leadership played a significant role in Wayne Brown’s final tally. Voters were sick of style. They were sick of the smiling press conferences and carefully controlled messaging. They felt angry. Wayne Brown’s central message was that he wouldn’t just talk the talk, he’d get stuff done. He’d put substance over style. And in the end he romped in.

I’m sure she’s utterly exhausted, but I’ve no doubt a major factor in Jacinda’s Ardern decision to stand down as Prime Minister was because she didn’t think it was very likely she’d win October’s election. Justified or not, she sensed the anger and opposition to her leadership, and realised how difficult it would be to overcome it by October. Ultimately she’ll be remembered as a bit of an Obama – what she represented as a leader was greater than the policy changes she achieved. She fell well short of her stated aspirations. But she remains a uniquely talented communicator with an extraordinary emotional intelligence, whose public leadership at times of crisis was invaluable.

Oh, to have had a leader with that kind of communication skill during the Auckland floods. At a time when Auckland voters pushed back hard against style and communication skills, the city found itself chest-deep in floodwaters and desperate for someone at the top with communication talents. Auckland knew Wayne Brown didn’t have those skills. It’s a good part of the reason he was elected! So, it can hardly have been a surprise that in those early hours, he didn’t shine.

2023 has taught us one thing about effective leadership. We need our leaders to be good with implementing policy, good at affecting real change, good at getting stuff done, AND good communicators. Too much of one skill, if it happens to be at the expense of another, means that inevitably they’ll be left wanting.