As we approach the Easter break —a time typically filled with texts, chocolate, memes, and quick check-ins— new research from 2degrees suggests Kiwis may be craving something more meaningful. The study reveals a modern contradiction: Kiwis have more ways to stay in touch than ever, but two thirds say meaningful conversations are harder to come by.  

While texting and social media have become the default, a phone call still has the greatest emotional impact - 77% say they feel meaningfully better after speaking to someone close to them, yet only 15% regularly pick up the phone.  

Always on, rarely connected:  
67% of Kiwis say meaningful conversations are harder to come by despite having more ways to stay in touch than ever  
Nearly one in three (32%) are making fewer calls than five years ago   
23% of Kiwis can't recall a single phone number apart from their own   

How Kiwis use their phones to communicate:  
68% say text-based messaging is their primary way of keeping in touch vs just 15% who default to a phone call   
When asked where their thumb instinctively reaches in a spare moment, 45% said social media vs just 5% who make a call, meaning Kiwis are nine times more likely to scroll than call.  

Top reasons Kiwis don’t call more:  
Messaging feels easier (31%) 
Not wanting to interrupt (27%) 
Feeling too busy for a proper conversation (20%) 
Or a phone call feeling too awkward or unexpected (19%)   

The case for calling:  
77% feel better after a phone call with a loved one  
59% say there is someone in their life they wish they called someone more often  

LISTEN ABOVE 

As we approach the Easter break —a time typically filled with texts, chocolate, memes, and quick check-ins— new research from 2degrees suggests Kiwis may be craving something more meaningful. The study reveals a modern contradiction: Kiwis have more ways to stay in touch than ever, but two thirds say meaningful conversations are harder to come by. &nbsp;
While texting and social media have become the default, a phone call still has the greatest emotional impact - 77% say they feel meaningfully better after speaking to someone close to them, yet only 15% regularly pick up the phone. &nbsp;
Always on, rarely connected: &nbsp;
<ul>
<li>67% of Kiwis say meaningful conversations are harder to come by despite having more ways to stay in touch than ever &nbsp;</li>
<li>Nearly one in three (32%) are making fewer calls than five years ago &nbsp;&nbsp;</li>
<li>23% of Kiwis can't recall a single phone number apart from their own &nbsp;&nbsp;</li>
</ul>
How Kiwis use their phones to communicate: &nbsp;
<ul>
<li>68% say text-based messaging is their primary way of keeping in touch vs just 15% who default to a phone call &nbsp;&nbsp;</li>
<li>When asked where their thumb instinctively reaches in a spare moment, 45% said social media vs just 5% who make a call, meaning Kiwis are nine times more likely to scroll than call. &nbsp;</li>
</ul>
Top reasons Kiwis don’t call more: &nbsp;
<ul>
<li>Messaging feels easier (31%)&nbsp;</li>
<li>Not wanting to interrupt (27%)&nbsp;</li>
<li>Feeling too busy for a proper conversation (20%)&nbsp;</li>
<li>Or a phone call feeling too awkward or unexpected (19%) &nbsp;&nbsp;</li>
</ul>
The case for calling: &nbsp;
<ul>
<li>77% feel better after a phone call with a loved one &nbsp;</li>
<li>59% say there is someone in their life they wish they called someone more often &nbsp;</li>
</ul>
LISTEN ABOVE&nbsp;

Jack Tame’s crisp perspective, style and enthusiasm makes for refreshing and entertaining Saturday morning radio on Newstalk ZB.

News, sport, books, music, gardens and celebrities – what better way to spend your Saturdays?

Jack Tame’s crisp perspective, style and enthusiasm makes for refreshing and entertaining Saturday morning radio on Newstalk ZB. News, sport, books, music, gardens and celebrities – what better way to spend your Saturdays?

Jack Tame’s crisp perspective, style and enthusiasm makes for refreshing and entertaining Saturday morning radio on Newstalk ZB.News, sport, books, music, gardens and celebrities – what better way to spend your Saturdays?

Saturday Morning with Jack Tame

Dougal Sutherland: Meaningful connections and conversations

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/4eb93844-fb44-4472-a673-b422000243c2/transcript