The Woolies bag has become the unexpected star of South Africa’s latest political soapie — and now it’s having a rebrand moment of its own. As businessman Vusimuzi “Cat” Matlala’s explosive testimony goes viral, Woolworths is finding itself dragged into a saga it never signed up for. With social media joking that the retailer has “distanced itself from the mess” after its iconic black bag suddenly appeared in a new transparent version, this has turned into a fascinating case study of brand perception, public narrative, and crisis-by-association. 

Guest: Thebe Ikalafeng - Founder and Chairman – Brand Leadership Group