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Shoppers brace for Black Friday excitement

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South African shoppers are bracing for the excitement of Black Friday today, though many stores have already been offering deals in the lead-up to this highly anticipated event. According to fintech company Capital Connect, drawing on insights from the Bureau of Market Research, the Black Friday sales frenzy is projected to inject over R88 billion in additional economic value into November 2024. For more on this, Elvis Presslin spoke to Jon Cherry, Business Strategist

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