James Zipeure is the Group CEO of Mortar AI. Mortar AI is an AI-powered marketing system designed to give business leaders more time to focus on performance and growth by streamlining fragmented workflows and providing access to real-time data and reporting.

In this episode, James explains why debates about AI development must include ethical considerations and highlights that AI reflects human biases. He emphasises the importance of trust and transparency for widespread AI uptake, explains the difference between persuasion and manipulation in AI-driven marketing, and advocates for human-centric design and ethical guardrails to ensure technology serves users rather than exploits them. 

 

Resources and links:
Mortar AI website
James Zipeure on LinkedIn

 

Connect:
FHTS website
FHTS on LinkedIn
FHTS on Facebook
FHTS on YouTube
Nilan Mihindukulasooriya on LinkedIn

James Zipeure is the Group CEO of Mortar AI. Mortar AI is an AI-powered marketing system designed to give business leaders more time to focus on performance and growth by streamlining fragmented workflows and providing access to real-time data and reporting.
In this episode, James explains why debates about AI development must include ethical considerations and highlights that AI reflects human biases. He emphasises the importance of trust and transparency for widespread AI uptake, explains the difference between persuasion and manipulation in AI-driven marketing, and advocates for human-centric design and ethical guardrails to ensure technology serves users rather than exploits them.&nbsp;
&nbsp;
Resources and links:
<ul>
<li aria-level="1"><a href="https://mortarai.com/">Mortar AI website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/james-zipeure/">James Zipeure on LinkedIn</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://fht.services/">FHTS website</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/company/fire-house-tech/">FHTS on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.facebook.com/firehouse.technology/">FHTS on Facebook</a></li>
<li aria-level="1"><a href="https://www.youtube.com/@safeai-fhts">FHTS on YouTube</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/nilansam/">Nilan Mihindukulasooriya on LinkedIn</a></li>
</ul>

Wavelength Creative

Safe AI is a podcast that strips away all the buzzwords to get to the heart of what AI actually is. We do this by talking to experts in the AI space about everything from the nuts and bolts of how AI works, to the business, financial, social, ethical, and human impacts of AI adoption.

Safe AI is a podcast that strips away all the buzzwords to get to the heart of what AI actually is. We do this by talking to experts in the AI space about everything from the nuts and bolts of how AI works, to the business, financial, social, ethical, and human impacts of AI adoption.

A show exploring responsible AI integration for businesses of all sizes.