In this episode of Sacred Lessons, host Mike de la Rocha sits with Carlos Avendaño Mendoza, founder of Pécora 1909 and the coffee grower behind every cup of Tepito Coffee, for a deeply personal conversation about the land, legacy, and living with purpose. From humble beginnings in Veracruz to becoming one of México's most respected coffee growers, Carlos shares how his father, his family, and the land taught him that patience, humility, and care are the true ingredients of a meaningful life. Together, Mike and Carlos explore how coffee connects generations, cultures, and communities, why the land is one of our greatest teachers, and how the love between fathers and sons can help heal generational cycles.