In this episode of Real Optimism, Tim Deane shares his journey from working in the corporate world to becoming the owner of Norsewear, a leading wool brand in New Zealand. 

He discusses his career path, the strategic acquisition of Norsewear, and his commitment to capturing the true value for New Zealand's wool. 

The episode delves into the challenges and opportunities in the wool industry, advocating for value-added products, consumer-centric branding, and the importance of collaboration to strengthen New Zealand's presence in the global market. 

Deane highlights successful case studies, the intricacies of supply and value chains, and his vision for a collaborative future that benefits both farmers and the national economy.

In this episode of Real Optimism, Tim Deane shares his journey from working in the corporate world to becoming the owner of <a href="https://norsewear.co.nz/">Norsewear</a>, a leading wool brand in New Zealand. 
He discusses his career path, the strategic acquisition of Norsewear, and his commitment to capturing the true value for New Zealand's wool. 
The episode delves into the challenges and opportunities in the wool industry, advocating for value-added products, consumer-centric branding, and the importance of collaboration to strengthen New Zealand's presence in the global market. 
Deane highlights successful case studies, the intricacies of supply and value chains, and his vision for a collaborative future that benefits both farmers and the national economy.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.

For more rural news and updates, head to www.rexonline.co.nz.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.
For more rural news and updates, head to <a href="http://www.rexonline.co.nz">www.rexonline.co.nz.</a>

Rural Exchange gives a new voice for farmers. It's a modern, entertaining and informative show for the sector that is the backbone of New Zealand's economy.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.

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