Dom talks with Kit Arkwright, CEO of Beef + Lamb NZ Inc, about celebrating 40 years of promoting NZ red meat. They discuss the history of the organisation, its successful marketing initiatives, including the Iron Maidens and the Quality Mark, extolling the nutritional virtues of grass-fed red meat in the face of plant-based alternatives and the Ambassador Chef programme.
Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.

From Fiordland to fashion; Davaar's latest collaboration - Kate Macdonald
20:11

REX Oct 16 - Kit Arkwright and Kate Macdonald
50:46

The best sausage in the land - Geoff Calder
08:44