The red meat legacy; 40 years of Beef + Lamb NZ Inc - Kit Arkwright

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Dom talks with Kit Arkwright, CEO of Beef + Lamb NZ Inc, about celebrating 40 years of promoting NZ red meat. They discuss the history of the organisation, its successful marketing initiatives, including the Iron Maidens and the Quality Mark, extolling the nutritional virtues of grass-fed red meat in the face of plant-based alternatives and the Ambassador Chef programme.

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