Gordon McPhail from Gisborne’s LeaderBrand is just one of the Kiwi battlers featuring in the new collectable Bricks. 

A family-owned business, LeaderBrand has been supplying Countdown for more than 30 years with spinach, lettuce, broccoli, corn, pumpkins, bagged salads and lots more. He’s a pretty straight-up bloke and reckons he’s going to get a lot of stick from his mates over the Bricks. He has an opinion on regen farming too, despite the critics.