In this episode of Real Optimism, Julia Jones speaks with Andy Caughey,CEO of Wool Impact, about what the latest data is really telling us about strong wool. The conversation explores early signs of improved market engagement, the role of commercial demand and traceability, and why progress in the sector is likely to be uneven and cyclical. It’s a pragmatic discussion about separating signal from noise and understanding where genuine opportunity may be emerging and where patience is still required.  

Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.

In this episode of&nbsp;Real Optimism, Julia Jones speaks with Andy Caughey,CEO of&nbsp;Wool Impact, about what the latest data is really telling us about strong wool. The conversation explores early signs of improved market engagement, the role of commercial demand and traceability, and why progress in the sector is likely to be uneven and cyclical. It&rsquo;s a pragmatic discussion about separating signal from noise and understanding where genuine opportunity may be emerging and where patience is still required.&nbsp;&nbsp;
Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit<a href="https://www.rexonline.co.nz/home.html"> rexonline.co.nz</a> and follow us on<a href="https://www.instagram.com/ruralexchange/"> Instagram</a>,<a href="https://www.facebook.com/ruralexchange"> Facebook</a> and<a href="https://www.linkedin.com/company/96137038/admin/feed/posts/"> LinkedIn</a> for more.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.

For more rural news and updates, head to www.rexonline.co.nz.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.
For more rural news and updates, head to <a href="http://www.rexonline.co.nz">www.rexonline.co.nz.</a>

Rural Exchange gives a new voice for farmers. It's a modern, entertaining and informative show for the sector that is the backbone of New Zealand's economy.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.