A successful strategy has increased productivity on deer farms, developed the venison market in China, and has even seen a breakthrough into retail markets in the US…  Called Passion2Profit, or P2P, it’s cost 14 million dollars over seven years as part of the government’s Primary Growth Partnership programme…  Deer Industry NZ CEO Innes Moffat joined us on REX to tell us more.

A successful strategy has increased productivity on deer farms, developed the venison market in China, and has even seen a breakthrough into retail markets in the US…  Called Passion2Profit, or P2P, it’s cost 14 million dollars over seven years as part of the government’s Primary Growth Partnership programme…  Deer Industry NZ CEO Innes Moffat joined us on REX to tell us more.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.

For more rural news and updates, head to www.rexonline.co.nz.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.
For more rural news and updates, head to <a href="http://www.rexonline.co.nz">www.rexonline.co.nz.</a>

Rural Exchange gives a new voice for farmers. It's a modern, entertaining and informative show for the sector that is the backbone of New Zealand's economy.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.