Tim Deane is back and he's not just talking wool, he's reshaping how it's valued. From a viral open letter to the All Blacks to building a traceable supply chain, Tim shares how Norsewear is proving that quality New Zealand wool can win on product, price, and purpose. A real talk on risk, resilience, and leading with impact.

REX Recommends - Sally Newall
24:55

Endurance racing, kiwifruit and kids - Corrinne Smit
21:41

From soldier to agri-tech founder - Nigel Oke
21:46