Wool is more than just a fiber—it’s a story of resilience, innovation, and untapped potential. In this episode, Tom O’Sullivan shares his journey from farming to driving change in the wool industry. We dive into the challenges facing strong wool, the power of collaboration, and the exciting innovations shaping wool’s future. From Flock’s game-changing acoustic wool panels to the broader need for industry alignment, this conversation unpacks what it will take to revive and sustain New Zealand’s wool sector. 

Wool is more than just a fiber&mdash;it&rsquo;s a story of resilience, innovation, and untapped potential. In this episode, Tom O&rsquo;Sullivan shares his journey from farming to driving change in the wool industry. We dive into the challenges facing strong wool, the power of collaboration, and the exciting innovations shaping wool&rsquo;s future. From Flock&rsquo;s game-changing acoustic wool panels to the broader need for industry alignment, this conversation unpacks what it will take to revive and sustain New Zealand&rsquo;s wool sector.&nbsp;

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.

For more rural news and updates, head to www.rexonline.co.nz.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.
For more rural news and updates, head to <a href="http://www.rexonline.co.nz">www.rexonline.co.nz.</a>

Rural Exchange gives a new voice for farmers. It's a modern, entertaining and informative show for the sector that is the backbone of New Zealand's economy.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.