Dom talks with Grant McBeath, CEO of Rockit Global, about its new marketing strategy using Chinese influencer Wang Yibo, the introduction of the localised Le Qi brand in China and the challenges exporting to the Middle East.

Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.

Dom talks with Grant McBeath, CEO of Rockit Global, about its new marketing strategy using Chinese influencer Wang Yibo, the introduction of the localised Le Qi brand in China and the challenges exporting to the Middle East.
Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit<a href="https://www.rexonline.co.nz/home.html"> rexonline.co.nz</a> and follow us on<a href="https://www.instagram.com/ruralexchange/"> Instagram</a>,<a href="https://www.facebook.com/ruralexchange"> Facebook</a> and<a href="https://www.linkedin.com/company/96137038/admin/feed/posts/"> LinkedIn</a> for more.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.

For more rural news and updates, head to www.rexonline.co.nz.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa.
For more rural news and updates, head to <a href="http://www.rexonline.co.nz">www.rexonline.co.nz.</a>

Rural Exchange gives a new voice for farmers. It's a modern, entertaining and informative show for the sector that is the backbone of New Zealand's economy.

This is the REX Podcast feed - your one-stop-shop for all things Rural.

REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.

This is the REX Podcast feed - your one-stop-shop for all things Rural.
REX is the best of rural radio hosted by agricultural journalist, Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. REX focuses inside and outside the farm gate, featuring rural news, detailed weather reports and sport, while covering hot on-farm topics as well as some off-farm too.