Dom talks with Grant McBeath, CEO of Rockit Global, about its new marketing strategy using Chinese influencer Wang Yibo, the introduction of the localised Le Qi brand in China and the challenges exporting to the Middle East.
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Herd-i; "we've got something which is really world-class" - Liz Muller
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The impact of Fieldays; "I've never seen it as exciting as it is now" - Graeme Austin
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REX June 8 - Grant McBeath, Graeme Austin and Liz Muller
52:22