Hello, everyone, Welcome to another episode of Running the Break with c J and alex On. Alex Long here with my co host c J Tolodono. C J, We're gonna talk about one of your favorite topics today. And I guess I could say that for every episode, but maybe especially today. Today is is an episode all about Vintage. What's your relationship with vintage? C J? My, I don't know if I can say healthy relationship, but my relationship with Vintage. You're saying it's complicated, It's it's not complicated, it can just get borderline mentally unstable. I just it's you know, we we talked about things in the NBA that aren't, you know, outside the game. This is the whole premise of the show. And so Vintage and just like memorabilia and merch are ways for me to continue to just like immerse myself in the league. And so Vintage is huge because it's just like endless and I think you you'll get into in the conversation with Josh, but like it's just ways of like celebrating my youth a little bit and collecting some pieces that I've always wanted as a kid but didn't have income back then, but have income now and so I just I just love it. It's like it's a hobby of mine and just look up and see what's out there. What about you, because I know you're a big vintage head. What's sort of like your relationship with like how do you participate in it? Yeah? You know vintage for me? You know, like like you mentioned, we're gonna have Josh router Um, you know, co owner of a vantage we trust later on in segment too sat down with them to talk to about all things vintage related to the NBA as well. You know, that's one of the vintage shops, that's one of my go two's here in Toronto. You know, obviously we've established that you've won an award for for being on eBay too much. I believe, I believe that's the official award that you want. Like eBay, you know, look at sites like GRAI Old and honestly like Etsy is a very good place. Yeah, this is the thing. See, you can give up the websites. You just don't tell them your searches because because I feel like the searches is where all the magic is. But it's so amazing too, because we talked so much about the nineties, and we grew up in the nineties, and I think about like wrestling teas or bandies or even like nineties snapbacks because because I know, you've got a really good hat collection over there, and it's like all these things we grew up with. You know, in a way, it's kind of sad because I feel old now, like twenty thirty years later, these these things are coming back as trends. And like, if you told me this growing up, that I should have bought like every single like Stone Cold Steve Austin tea at the mall when I was with my mom, because now they're going to be worth hundreds of dollars and so covet it, I would have done it. So as someone who grew up in the nineties, it's actually like a little jarring for me to see like NBA players and like younger kids now tap into this nineties culture, which it wasn't a trend back then. It was just part of what we grew up with, right Well, it's in the unhealthy part of it that I had talked about earlier, is like I'll be looking through my collection or like, you know, just trying to purd some of my clothes because I got way too many. And I'll look at a shirt and go, h this came out five years ago. I gotta get rid of that. But literally, how does vintage become vintage? You just hold onto it? Like you said with the stone Culdt Surets. If you just would have kept or bought a few of those and kept them, you would have had all these pieces. And so for me, it's like, and I think it's a big conversation in the vintage world and how we see it in pop culture. Are some of these celebrities and athletes and NBA players when they wear like a vintage music shirt from you know, like Nirvana or like Jimmy Hendricks or Grateful Dead, like, do they legitimately like these bands? And so for me, my sort of rule is I gotta like or like be connected to the thing that I'm wearing, or I know a little bit of the history of it. But I think the game has gotten so big that that's not necessarily everyone's philosophy. Yeah, and I think, you know, later on in the episode I talked to Josh, Josh gets into that too, And it's such an interesting conversation because I think when it comes to vintage and trends, I think the term like gatekeeping often comes up to right, because are we allowing people to just consume like you mentioned, you know this Nirvana merch or you know different bands are they Are we alligned to them to just consume it as fashion or do we actually expect them to obviously have that personal connection I've always said and again like I don't. I feel like everybody should just shop their own way. But for me, I think I'm with you and that when you pick up a hat, when you pick up a t, when you do have like a personal connection to it, when there is a nostalgia connected to it, it just means more, you know, It's it's just it just fits better, you know. Now I'm just waxing poetry about like you know, thirty year old ties. But it's like I think about, like, especially during the pandemic, I don't know about you, Like I had so much extra time to do all this browsing online, and you know, watching the Last Dance didn't help either, because that just like pushed the nostalgia and to overdrive. But like I got really into like just like nineties advertising teas, and I'm thinking about like I picked up this like energizer bunny tea that like I just absolutely love and like I went back to like nineties movies. You know a lot of people here in Toronto. No me solely is the guy who wears a speed hat because I love the movie. And it's like when you do have that personal attachment, I feel like it does make a difference. But then the other times too, when you just look at a t of a band that maybe you've never heard of, and you're like, wow, that's a really cool graphic, and like sometimes that's enough too. And I'll give a little because you had mentioned like the advertising thing, I'll give you a little bit of a secret from my approaches. For a second, I was getting really into weird sponsored NBA stuff, like not even like with the league. I think it might have been like local, So I was like looking up local nutrition brands NBA hats, so we just have like an NBA logo, but then it would just have a huge nutrition brand on the front of it. And it's really just like with Vintage, it's you know, also not only the logo, but it's like how is the hat made? And I have a giant head, so I really like boxing sort of hats and promo giveaway hats that were free once back in the day are now going for like at a minimum forty bucks on some of these sites, and that becomes part of the hunt. Is like, like you said, the keyword searches, What are those keyword searches that I can find something that I really like and can be so specific to me or to like an era. And that's where I can really have fun, is where I'm trying to find like really weird or like really um you know, just like oh man, that really takes you back and getting that item for a cheap price. To me, it's not even like the hype of like oh I saw this player of this celebrity wearing it. It's about like, oh, this is something that nobody else has or it's from a certain time. Yeah. And I think the other thing too that people should know is, you know, as much as I think people see like the crazy prices that are on some of these vintage pieces, no, there's there's no better joy than doing those searches or maybe going to a thrift store and finding a really nice piece for like like like I think I think there's such a such a I've on the inflation of the prices now in the market. But it's like, if you're smart enough, and if honestly it's it's not even that you're smart enough. If you've got enough time on your hands to run through these searches and really do some digging, you can find some really cool stuff. And I love kind of the promo items that you talked about, because like I just watched the Adam Sandler movie Hustle, and then like in one of the scenes when they're at the Draft Combine, they're wearing these NBA Draft Combine jerseys, and I'm like, man, I would love to get my hands on one of those, because it goes back to like practice jerseys and like really rare jerseys. And like one of my friends, Charlie here, I think he worked with the Junior NBA program once upon a time, and every time I see him, he's always rocking Junior NBA merch. He's got like hats and things of that nature, and I'm just like so jealous. I'm like, should I volunteer, Should I actually take jobs just so I could, you know, get merch because I am willing to do that as well. I mean, one of my favorite pieces. I gotta find it. It's too small for me. But it's a NBA two Ball Competition T shirt. Remember two Ball? I again, we talked about time capsules in this on this show a lot, but like we had there was a two ball competition or event at All Star Weekend, I feel like, and then we never saw it again. They're looking at the hold shut hold on to talk fun. But now when I wear that, people come up to me and go, oh my god, I remember two Ball, and I go, well, we're friends. And that's honestly, It's how I've made a lot of friendships. And I feel like even with you and I, like just from Twitter of like posting a new piece, we maybe even became friends that way for sure. And I'm sure you've gotten this, you know, just walking around in l a Like sometimes if you walk around a rare vintage NBA jersey or even a vintage graphic tea, like I get this here in Toronto to when I wear some of my wrestling teas, like you just strike up a connection with random people on the street, and that's amazing too. Like I feel like I don't dress for people to like, oh, look, at me and be like, oh wow, like he's got this tea. But it's really fun to have those conversations with people who have like the Sheritan as um as you. So let's take a break and when we come back, let's talk about all the vintage trends that are actually happening in the NBA right now. All right, and we're back on righting the break when Alex and c J. So we've been talking about how we got into NBA vintage and whatnot, and I would love to just sort of like talk about some of the examples we're seeing right now in the league, you know, especially in these finals. Like I always wonder when is this sort of trend going away? And I don't think it is, because some of the top players are showing great examples of you know, um, we're just almost getting started. I feel like, in my opinion, what do you think, Alex? Yeah, you know, during the finals, even starting with Game one. You know, remember Derek White of the Celtics, he did a postgame interview with NBA TV and he showed up in a Beatles hoodie. And it's funny it goes back to the conversation that we had in the intro about oh, you know, is it okay if these guys never consumed you know, the music or the content of the people that they're wearing. He was asked about this and he said it was actually just a gift from his parents, and he didn't he didn't grow up like a huge Beatles fan, but he did point Derek White did point out he took a history of rock and roll class once and so he did so so he knows who the Beatles are. And once again, it's a gift from mom and dad. You know, it doesn't have to be a band that you grew up with. We saw Clay Thompson show up in a bone Thugs and Harmony vintage tea, and you know, we've we've seen a lot of these trends now of these nineties and obviously the Beatles go back, um, so older rock bands. I'm with you, I don't think this trend is going away because there's just such a vast amount of different bands and different styles that I feel like these NBA players can really tap into. Yeah, and we talked about just kind of like locking into mentalities before games MS and and we've we've said it a lot with how Van Koby did it with the Mitchell and Ness stuff, which for people listening that isn't really vintage. It's like from an era. It's you know, they're recreative. But like Jordan Poole was rocking that Rodman bad As I Want to Be T shirt and I feel like he was trying to sort of like lock into Rodman mentality. Robert Williams I think he was. He was wearing a Rodman vintage esque and again this is how big A nerds are, Like we don't think that's an actual vintage t, but it's like trying to be in that fashion or that style. Um. But the great thing about vintage is you can get you know, you can wear a specific player and kind of just like show sort of your mentality or like your your spirit going into games. So I think that's why, in my opinion, Vantage isn't going away, because it's just a really great expression. Yeah, and we've always talked about this, like fashion is just really competitive with these NBA guys. So like once these guys get into this vintage lane, especially when it comes to bands, like there's just like kind of a there's just trying to one up each other, right, like, oh, oh, you know, you know Nirvana, like you know the Beatles, Like let me pull out a rock band that you've just like never heard of, like I think we saw earlier in the playoffs. I think I think it was Dylan Brooks who wore like either the Smiths or The Cure and listen. Like, I grew up on hip hop, so I know a lot of these bands I'm not very familiar with at all, but like I feel like it becomes like a competition. And you know, we talk about vintage jerseys and stuff. One of the other trends has been, and I think it's gonna be emerging going into the next season, our throwback hockey jerseys. So so we've got Josh from Invantage we try coming up. And you know, Josh, like some he's very private in terms of like when NBA players or like rappers come into the store, like he's he's not very big on just like promoting all of that because he's just all about the business and like, you know, respecting privacy. But I can say this because Shay posted a photo on Instagram recently and you know, in the reflection of the van that he was stepping into is Invantage we trust in Toronto, So from sources, I can say he was in there picking up a lot of hockey jerseys and he showed up in a Jerome mcguin La Calgary Flames, like throwback jersey and because it's Shay, it's custom. It's got like these bedazzled jewels on them, which was which I personally, I'm like, shape, that's already a hot enough item, like it actually doesn't need to be customed. But hockey jerseys is the new wave. And like I'm saying that too. I've seen Natasha Cloud in the w n b A where Philadelphia Flyers jersey recently. But if Shay, because like she is one of the guys who I think moves the needle in the NBA when it comes to fashion. So if he's jumping on this throwback hockey jersey wave, I can see a lot of guys jumping on that too, And I can see that affecting just general trends. I can see a lot of people just generally starting to get into hockey jerseys. Well, and I have a theory on this, and and shout out to Ian over at League Fits Cozy fam Right, you're familiar with cozy fam. It's you know, you know, players wearing sweats and you know, bag gear clothes, the hockey jersey because those are made to you know, be worn over pads, so they're they're naturally oversized. And I have a few hockey jerseys and I like those are so comfortable. It's like you wear those and you know they cost um. They're they're more expensive than like a basketball jersey, which I think I struggle with wearing basketball jerseys out We've talked about that on the podcast before, but for some reason, I don't struggle with hockey jersey because it's a big sleeved piece and you can wear layers under it or whatever. But I think that's like part of sort of the cozy fan movement from wearing sweats and whatnot to wearing a hockey jersey because I don't know, it's just like you can it's it almost replaces a jacket sometimes. Yeah, it's a versatility like you mentioned of it, right, Like I think, you know, on a breezy day in the summer, you can slip on hockey jersey with shorts, and I think that's a good look in in the winter, you know, especially here in Toronto. Um. You know, people think we live in a glue. Um, you know, as we live in these iglues. Um. You know, like like in the wintertime, you throw on a hoodie and you put a hockey jersey over and like that's a decent look too, and like, yeah, I've been pulling out a couple of hockey jerseys out of my collection that that I guess my might got to start bringing back in rotation. You know. It's it's a it's absolutely great to be turning thirty eight later this year and be affected by you know, guys like Shay Gil just Alexander. It's like, oh, yeah, he's wearing a hockey jersey, so I better get on this too. But I don't know, man, like even I know this is an NBA podcast, But like, man, the NHL, they had some pretty fire logos, especially like in the nineties and early two thousands. Like one of my favorite hockey jerseys, I've got the New York Islanders when they used to have the Fisherman logo. So the Fisherman logo jersey is a real eye catcher. And my friend actually recently gifted me because I'm originally from Hong Kong, a Hong Kong National team hockey jersey with like the emblem at the front, which is like so far these jerseys are actually so fire Like I don't even like I can't just wear it out on the random Wednesday, you know, because like you got okay, Alex. When we hang out in person, you're like, we're wearing I don't care just ysers. It's all about just owning it, man. And I will say this again, one other secret that I'm going to give away. Um and I've seen a few to bring it back into the NBA, but still talk about this hockey jersey. Wave Starter made the NBA hockey jerseys, and there's been something that's been made recently. But if you go back, there's a bowls one, I know, the one you're talking about, Yeah, and it's made to look like the shorts, and there's other teams that they've made and man, it's just like, yeah, it's one of my favorite pieces. But that's how deep you can get into this game, is where you're like, I bought all the band tees, I've bought all the wrestling teas. Show me the weird stuff like this. It never ends. And that's why I'm always in my storage space trying to get rid of stuff or looking for things that you know are have gone missing. And like, if you talk about hockey jerseys, you know, I think there's different lanes within that too. You know, one thing I would recommend that people are looking at hockey jerseys, look for minor league hockey teams because there's a lot of people on eBay who might have just worked for these teams back in the day and that's why they have a lot of this stuff. And you know, being here in Toronto, obviously hockey is a huge deal. Look up some Ontario Hockey League teams. They've got some pretty crazy logos dating back to the eighties and nineties and there's a lot of great stuff here. And it's funny too because like we talked about these jerseys and then we see guys we've talked about this, like some some of the guys in the NBA have been wearing like the high end hockey jerseys, right because I know Louis Vuitton has put out of jersey. Um, so I you know, if if you were asking you to pick, and I know we're not drafting like Trend's, but it's like I think the hockey jersey trend is really gonna pop off heading into next season. Absolutely. I mean again, anything I add here is giving away the sauce a little bit. But guys, if you want to stay on top of the wave hockey jerseys, here's a team too. You mentioned final ly hockey teams. Look up Cleveland Lumberjacks. That that's one of my favorite logos. Um, whenever there's a a that like an animal that is sort of oddly personified, those are generally, you know, really really fun logos and like fun vintage to collect. So um, I'm excited for for your conversation with Josh. I know he dropped some gems. I'm gonna like, I'm gonna plane a trip up to Toronto to hang out with you because I wanted one visit a shop and and hang out with you. But man, like, it's it's just amazing because people think like vintage is huge right now, but it really does go back a long way. You know, people who have been doing this for a living and what it it isn't just going on these sites and looking up and buying stuff. Like the greats like Josh have their own methods and he might talk about it a little bit, but it's really interesting how some of these shop owners and brand owners have continued to make a living doing this. I think one of the most amazing things too, before you know we play the interview is, you know, we've seen the rise in popularity of sneakers, we've seen the rise in vintage too. And you can attest to this, especially when it comes to sneakers and honestly vintage as well, Like it wasn't always like this, Like there used to be a time when people weren't going for these things, Like they weren't going for you know, wrestling teas or throwback jerseys. And like as I'm talking now, you know, I feel like trucker hats are making a comeback now too, and and you know, there's just all these trends and it's like people didn't used to covet these things. And that's one of the things that Josh talked about in terms of the different trends. And I think another interesting thing Josh talked about two is just how NBA players and like celebrities from athletes to rappers, how they influence just general trends like Drake can wear a vintage razor ramone wrestling tea and suddenly that t will just like you cannot find it on the market, and everybody's always jumping on that stuff, which which that's the part that I find so fascinating too, is like when you talk about influence. At the end of the day, we can have fun talking about these tunnel fits, but they truly do influence the trends that take place. Well, I don't. I'm trying to figure this out, and I think it's because of the movie Hustle. But I had this Adam Sandler album tea that he was sold on his one of his college tours when he wasn't that famous. I got it. It was, um, it's I think it's they're all gonna laugh at me? Is the album that It's four But I bought it six years ago for forty bucks on eBay, and I sort of god like occasionally Sandler in vintage is one of my my keyword searches. And I ain't seen these T shirts pop up in a while. And last week when Hustle came out, I looked it up and I saw that the T shirt that I have is now going for two thousand bucks. And again, you talk about it just showing up and culture, showing up on league fits, showing up on social, showing up on the broadcast, and the entrances. It can just really have an effect on the market of these things. So, like we talked about like crypto and how and all like the effects like people shouting that out or pumping it. Like it's wild that players just showing up to a game and they might not be showing any effort or like any sort of specific reason why they wore it. But that's how that market sort of gets pumped. Yeah, And you know, the last thing I'll say about this is just like I think it goes back to the point that you made in the intro is like if you want to get into vintage and find the things that you like, really just stick, like make a list of like your personal interests, Like make a list, like you know, the most random things will pop into our heads and we'll just go on searches. Like I was thinking yesterday, I was looking up you remember Earthworm Jim video and like I was looking for Earthworm gym merch and I was just like, I don't want to see what's out there, and you know, when it comes, when it comes to vintage, like jotted down whatever it takes, like make a list, make a list of things that you were nostalgic about growing up, and like go on these searches. To be a lot of times the things that you're nostalgic for personally might not be things that are trending in the market. And that's how you find those inefficiencies where you're gonna be able to find a ten dollar, fifteen dollar, twenty dollar t or had that that means that means so much more to you than the price, and it's truly like the value to you is just personal. Um. So yeah, if you don't have anything to add, we'll take a break and when we come back, we'll play our my interview with Josh Rouder from Advantage we Trust about vintage and the influence of NBA players on on trends today. My name is Josh. You're an Advantage we Trust right now located in the heart Apart Tale, Toronto, and we're talking off court drip, all that stuff you see the ball players wearing when they're not on court. Let's get into this. So for this segment, we've got Josh Roder, co owner of Invintage we Trusts which I consider to be a Toronto landmark and institution, joining us to talk about vintage. Josh, how are you doing man? Thanks for making the time big intro. I'm pumped to be here. As always talking ball, talking vintage, that's what we do. Yeah, and you know it's just for a little context for the listeners. How long have you been in the vintage game, because you have so much knowledge in this space, Oh, for decades. I started picking vintage in professionally since oh seven, as like a day to day and uh, Vintage we Trust has been around since two thousand and ten. It's run with my business and light partners, Chantel Varrella, and we opened up our flagship retail location in downtown Toronto win Parkdale. Yeah. I definitely want to get into, you know, the crossover between vintage and NBA players. But just in general, we've seen such a huge boom in just mainstream interest in vintage over the past few years. Why do you think that is? Yeah, I think it's a few things all happening at the same time. There's been this communal consciousness per se about nineties being now seen as nostalgic. It happened more than twenty years ago, and I think people are okay throwing back to it, and um, I think every I think people of a certain age now have specific amount of income that they maybe once did not and they're looking to grab a piece of their childhood or youth. And people that didn't live through that. I mean they look at and they know it's fired. I mean that's the way stuff was made. The quality, the graphics, I mean, it isn't something that you can replicate and it's authentic and I think everyone knows that. Yeah. And I think specifically with NBA players too, because you see a segment of them obviously where they wear a lot of designer and they've got their stylists and picking clothes for them and sometimes you know, on the auto occasion, you might see a couple of NBA players wearing the same piece. And when it comes to vintage and being able to go into these archives and then shop at these different places, there's probably an appeal to them of just having this one of one piece, right, Like they know when they come to the tunnel that it's going to be something that another player has not been able to acquire. Yeah, So the T shirt is obviously probably the most worn vintage garment out of the tunnel in terms of garments that are worn by NBA players, and there is an exclusivity factor and it speaks to their individuality. They really can speak through the garment and it says something about maybe their music or movie preferences, a brand that they were into or want to be into or aligned with, and they know that other players or customers at the end of the day can't get it right because, like you said, it's a one of one or a really really difficult to find garment or item. Yeah. The other thing that c J and I were talking about two and we're curious about is that obviously a lot of people are paying attention to what NBA players are a wearing. Now, um, you're able to see it all across social media. It's become like it gets almost as much coverage as the games. But in what ways do you think athletes and especially NBA players, like say, when a player shows up in a really rare wrestling tea or really rare you know, banti or a hockey jersey, how does that impact the vintage market when it comes to those specific pieces. So that's an interesting question, probably very directly to be candid, a garment as soon as it's worn by an NBA player or someone in the music industry can have a massive surge in popularity and price. Talked to out Wrestling Tease, Probably the most known example isn't in the NBA per se, but it's definitely, you know, within the hip hop community. Drake war A raised a ramon All over print originally released I Believe in two and that particular T shirt literally skyrocketed by about five dollars in twenty four hours. So the T shirt would have been like one fifty on a Monday. By Tuesday at three pm, the T shirt seven fifty, So yesterday's price is not today's price. That's so interesting to me, like like knowing that just how much influence these guys have likes as much as they're just showing off, you know, fashion sense or personal taste, like they're really impacting the market, is what you're saying. You guys talked a few episodes of ago about Classic Finals tunnel fits, and you guys were talking about Kobe And there's a lot of customers that shop at our store that I love to replicate a lot of those kind of early two thousands fits that basketball players were wearing, and probably the most iconic that I remember from that finals was obviously the Kobe Jordan's rookie Curse of jersey that he wore from Mitchell and Nes. So, you know, the price point on that garment, probably prior to those Getty images being UM popularly known by the community, was lower, and as soon as kind of you know, several Instagram accounts had UM you know, posted that photo over and over and over again. The prices just go up on stuff like that, So it's not even like the original basketball player wearing it. A lot of the time, it's the it's the guy coming out of the tunnel wearing the jersey, you know, or that vintage NBA or music T shirt or movie or wrestling right. It's kind of crazy. Yeah, do you find maybe more in recent years now you'll have customers coming in and specifically like you mentioned, like referencing specific fits that they saw athletes and like, like you mentioned people in the music business wearing like our our customers coming in and asking for like specific things. They they'll come and ask for specific things. I do see like a lot of influence of specific basketball players and their tunnel fits in the way people dress currently, there's been this massive uptick in popularity for more like true vintage and or kind of like more of a grown style because we've been wearing like the sweatsuits and these like loose, oversized teas for a few years straight and people are looking for something that's like a bit more adult. And there's several players that have been you know, going out the tunnel like already like two three seasons, you know, in super clean dress pants, Nitch short sleeve shirting, Camp Callers layered our city jackets with like really really clean shirting underneath Um Designer. But people are looking to emulate those fits, right Yeah, And you know and another you know you mentioned you know, wrestling tease earlier with Drake and the Razor Ramon. I feel like interested in wrestling teas have skyrocketed as well. Would that be correct to say, yeah, it's it's completely insane. I mean, it's crazy for me to like look at it, because we'll sell like we were selling Stone Cold Steve Austin tease in like fourteen and fifteen, they were like literally thirty eight to forty four dollars and the same T shirts Now because of the demand and the supply is obviously lower. This iseen was like half a decade ago, and they're not making more of the stuff, right. People gotta understand they make less. We find less and less every day. There's less and less out there for us to source and then bring bring to the people. Um So that kind of T shirt, you know, could be like one one fifty now, I mean it's really crazy, and that's like a lower end T shirt. I mean there's T shirts that sell constantly online. You'll see a T shirt in the market that sells I'm not talking about asking price over a g And you know, during kind of that COVID spike, there were teas that we're doing like two three k. It was. It was really crazy. Yeah, no, it's it's getting out of hand. And then you mentioned earlier to you know, for for some people diving back into vintage, maybe they have a disposable income now and you know, when they're growing up in the nineties, there were things that they couldn't buy. And then you you mentioned too, you know, maybe there's a younger group of people who are getting into vantage because they just think that style is really cool. And I think NBA players there's a part of those Like I look at some of these younger players like a Shay Gil Just Alexander or you know, Nikki Alexander Walker, like they've worn a lot of vintage and they're wearing banties like you know, like let's say, you know, I think the most famous are the vintage and their Vana tees. They're probably wearing teas that, like you of of musicians and bands that they did not listen to or they don't listen to. And I was thinking about Derek White of the Boston Celtics earlier in the NBA Finals. He was wearing a Beatles hoodie and Shack asked him after the game if he was a fan of the Beatles, and he was like, my parents just bought me this, uh so, so you know, I'm just wearing it. Um. What are your thoughts because this can be divisive at times. I think there's certain people that are like, oh, if you don't actually know the brand, you know, if you don't know the band, if you don't know the wrestler, maybe you know you shouldn't wear it because there's no personal attachment to it. Where do you stand on that? Because people do talk about that a lot. So I'm an old head, but I'm not old head dish, so um, I'm gonna say I'm not at the same age as a lot of these younger dudes wearing that stuff. And there you have to understand they're looking at a lot of these teas as a graphic, right, It's a part of an outfit, and they don't have the same connection to the music maybe that someone like me or you have because they didn't live through that era. So I'm not gonna hate him for it. I think the disgust from just like people that love the music, when they see a person do that, it's only if they fake the funk. So I don't have a problem if he says his mom or dad bought in the hoodie, like he's just being truthful. Like it's it's not that deep to a lot of people, not just basketball players, just people in general. It's a trend cycle. So do I not do I even a personal attachment to some music opposed to others? Am I gonna have an issue if a basketball player wears a show bizin a g e t out the tunnel and they don't know who that is? Damn hen I am, But you know, I think Nirvana it's a little bit of a I mean, it's it's like a little bit of like calling the kettle black, Like it's it's not okay if it and if an NBA player doesn't know who that is, but it's okay if a random person on the street bought you know that t at Urban Outfitters. I mean, that kind of doesn't make sense. You can't have it both ways, right, Um, So I don't have an issue with it. You know, it's a part of the game and stuff. What we do at our shop is that we educate, Like we're constantly telling stories and we're educating customers if they want to hear it about what they're wearing, or why the quality is different, why you're paying a higher price point or vice versa, or why you know the stuff me now just isn't as good. So, um, you know, we're here is as a conduit. But like you know, I'm not gonna not sell something to someone because you know they just like the color of a garment. That happens all the time, you know, in our shop, people love love colors, you know, on the flavors of a graphic opposed to like you know, listening to that artist or being die hard about that movie, right. And I think a lot of younger people, they know, like specific nineties graphics are hype, and they're not so concerned with like the intricacies of like knowing every minute detail of the album opposed to just being a part of the situation. You know, it's just not as deep to some people. That's okay. Yeah, No, I think you make a really good point because at the end of the day, I think especially if mby athletes and maybe just general consumers of vintage, um, it's cool too if if you know, this is just part of their wardrobe choice, and it's cool if they just like a graphic, you know, if they like a band graphic, um, you know, or if they like a particular wrestling tea like like, you know, if if I bought a stone call Steve Auston t from you, you know, I would not expect you to try to quiz me and ask me to name my favorite five stone called Steve Auston pay per view main events. You know, yeah, like what like what what material is? Is like left knee made up? You would have those conversations though, So I actually wouldn't put it past you. What about what about demand with vintage NBA jerseys, because because you know, we we know that, you know, in the nineties, I grew up and c J and I talked about this all the time with with the Champion branded NBA jerseys, and even in the early two thousand's, I feel like there's a lot of throwback jerseys that people are you know, that are very sought after. Now, how is the market for vintage NBA jersey has changed, if at all, in the last day, like four or five years. Yeah, it's wild. I mean, like you know the way that when I was growing up in the nineties, people would like, you know, be super nostalgic about like the seventies. That's how our generation feels about the nineties, right, Jordan's and you know, the Six Rings and everything that happens logo wise in the nineties. The Grizzlies, you have obviously the Dino and the Raptors. You have the Sonics rebrand with the needle Nose, the Sun. I mean, there's so much going on color wise, logo wise, it was a lot more free, and on top of that, you have basically one brand making all of the on court merchandise for seven of the ten years in the nineties, and that's Champion and it's a super uniform, easy to remember branding. It just has that single Champion tag on the bottom of the jersey. And Champion was really important in the merchandizing of NBA product because they were the first retail jersey manufacturer that put the names on the backs of jerseys because they had a player Association license. So people should remember that before that in the eighties, if you wanted a Jordan jersey or a Magic jersey or burg jersey, there's no name on the back of there, so it doesn't have as much personalization that it did in the nineties. So have the price has gone up, Yeah, definitely. I mean, you know, stuff has gotten pretty hairy and jury y wise. You've seen this crazy kind of uptick not only on like Game Warren Member Bilia, which is like the you know, the more premium, higher end part of like the NBA spectrum, but also on like the Champion fan replica jerseys. People are hunting down now the players that weren't made as much, right, Like everyone has a Jordan's Bulls jersey. But you know, you're really gonna like turn some heads if you you know, if you've got a John Packson or a Luke Longley. So everyone's always after the rare players. Yeah, it's interesting you mentioned that because, like we've seen some NBA players, I think p J. Tucker and some other people show start showing up in throwback jerseys as well. Like I feel like the players themselves have started to catch on on the trends. And one of the things, what can you tell us? And I think from the outside, we're always curious consumers of vintage or just looking at these jerseys, what's the process of just like authenticating some of these vintage goods or you know, specifically with like the NBA jerseys, because of course there's just a lot of product that goes around and I'm sure for you as a business, like that's important to you too, right in terms of getting your hands on something that's authentic. So champion jerseys or jerseys in general, like retail jerseys, Um, they're not such an issue for us because we've been doing it so long I can spot it bake from a mile away. Um, we constantly are doing legit checks for customers, like they'll bring you know, they'll bring photos of stuff in they really didn't want to know, right, Um, but like news splash, Like you know, if you're buying like a Larry Bird Champion jersey, like no one's trying to fake it. It's like it's a lower end item, you know what I mean. Like, you know, you're a PoTA panko like Celtics jersey. You're cool, Like you're not getting you're not getting scam guys, You're You're good. It's the stuff that's like much more high end, right, And there's a lot of Um, there's a lot of people out there, you know, in the higher end part of the market that are taking they're taking advantage of customers, right. You know, and if something costs ten thousand dollars and you know, and a customer is able to buy it for six or six, sometimes people are gonna get duped on something like that. Right. So yeah, there's a hundred percent a lot of fakes definitely in the market in the higher end you know, basketball market. Yeah, yeah, the stakes are very high, right, it's very expensive. So yeah, no, it's it's really interesting. Lastly for you you know, we talked about this mainstream boom with vintage. We talked about how so many NBA players are now dipping their toes into wearing vintage in the tunnel. Where do you see the vintage market going? Like, are we just gonna keep being in this kind of earraw where everybody's going after vintage or are we going to slow down eventually? I think it's already kind of shifted. I mean you can see what guys are wearing out the tunnel, like a lot of it has nuances of vintage in it that you might not even know, you know, and we carry like a lot of that kind of stuff, And we've already kind of introduced some of that stuff in the store in the last I would say, like three to six months. Like I'm talking more like the kind of like the men's where like the more kind of like you know, like take some time and go look at some like you know, league fits from like the past three to six months. We see a lot of dress pants in there, loafers, three quarter leathers are starting to come back, knit sweaters, more shirting, less tease. Not that teas are going anywhere, it's such a staple, but things are definitely already shifting. So where is it going to be going vintage is never really gonna go away, right, because there's so much inspiration that new brands draw from, not only like the vintage clothing, but obviously like what people of influence are wearing and gravitate too and forever. You know, people are always polarized by vintage clothing because it's unique and it's not super easily accessible. But if you know you have enough money, you can you can find stuff up right, You can get a plug, you know, to get to get you stuff. And there's definitely a little lure for like a lot of these guys they wanna they want to look fly, and they don't want to look like everyone else because you know, at the end of the day, a lot of them are shopping in the same high end stores and it's almost boring. And they have a lot of money, right, so everyone can essentially afford the same thing. But if you get an item that's been out of print for thirty years and you wear that out of the tunnel or around some of your friends, yeah, it's gonna say something, right. It means like you, you know, it means you're on another level. Yeah, yeah, I know. I think that's really well said. Um awesome, Josh, listen. I always appreciate your time, always appreciate your inside. Everybody should go follow Inventtagey trust on Instagram and if you're ever in Toronto, go had up Invantage. We trust. Even if you don't, well you should buy something there. But even if you don't, Josh, if you have any interest in Vantage, Josh, if he's at the store, are not busy at a place uh you know, unknown, um, you know, grabbing his stuff, He'll he'll talk to you for about Vintage for hours. I got personally, Yeah, yeah, we love the history, right, I mean, armies are just garments without the people to to speak through them, for sure,